Dec. 24, 2011
-- Move over Shea Butter? Exotic Fragrance, an online store that specializes in uncut, scented oils is hoping to make inroads in the natural body care market as well. They have recently expanded their body care line to include Cupuacu fruit butter (pronounced coo-pwa-sue)
, a nearby relative of the tropical tree that grows cacoa to produce cocoa butter but cupuacu fruit grows exclusively in the Amazon Rainforest. The butter is popular in Brazil and is renowned for its super hydrating qualities for skin and hair.
Exotic Fragrance Store owner, Zaahir Qawi, had an easier time selling the Brazilian famed rainforest butter face to face as customers sampled and appreciated the amazing hydrating yet non greasy qualities of the fruit butter but found words were not enough to promote the butter to some of his skeptical online customers.
"The problem," Qawi explained, "is that some newer exotic butters, such as Cupuacu, that enter the U.S market have a harder time making inroads on the U.S. market because African Shea butter has saturated the market and for good reason - it's an excellent butter.
"That doesn't mean that newer exotic butters are inferior in quality or effectiveness,"
he explained, "but simply that they have not received as much exposure and that's what our freebie promotion represents- customer awareness. Cupuacu fruit can be found in some U.S products - high end and drug store variety but rarely straight out of the jar where it's full potential can be appreciated."
Right now, supply is limited but the company hopes to receive in exchange customer feedback on the product. Now through December 27th (or until supplies last) all new customers who join their email list will be sent a complementary sample jar of the super butter. In exchange for trying out the sample, they hope to receive unbiased customer reviews to promote the product more and educate customers of alternatives to products that they are unaware of.
Also when customers email back reviews, they will automatically receive an automatic 20% discount off a full size jar or any other product of their choice.
For more information on amazing cupuacu fruit butter or to join the email list on the homepage please visit http://www.exoticfragrancestore.com