Sheffield's Rare Creative Group helps Nat West to launch a national campaign
Rare Creative Group has helped NatWest to pilot a new national campaign, Working With You. As a result of this pilot more than 130 NatWest relationship managers in Yorkshire & Humberside will now spend two days a year working for their customers.
6th December 2011
SHEFFIELD’S RARE CREATIVE GROUP HELPS NATWEST TO LAUNCH NATIONAL CAMPAIGN
Rare Creative Group, based in Sheffield, has helped NatWest to pilot its new national campaign, Working With You. As a result of the successful pilot, more than 130 NatWest relationship managers in Yorkshire & Humberside will now spend two days a year working for their customers. The project will help bank managers gain a better understanding of the day-to-day challenges facing businesses, and help them to provide essential advice to help businesses move forward.
One of the first participants in the programme was Faith Douglas, a NatWest Business Manager in Sheffield. Faith spent the day working for marketing agency Rare Creative Group, which has been her customer since she started her current role in 2009. Rare provides a range of services from web design and database building to creative work for advertising campaigns, mailshots and company branding. The company employs 15 staff and focuses on projects in the public sector, construction, renovation and home improvement markets amongst others.
Commenting on the day, Faith said: “I chose Rare Creative Group because I wanted to spend the time in a fast-paced business where no two days are the same. Understanding the pressures that the directors, and the rest of the team, face was a real eye-opener - there’s nothing like seeing for yourself firsthand what it’s like. I’m now looking forward to visiting more businesses in Sheffield and across Yorkshire to see how we can support them.”
Steve Beaumont, director at Rare Creative Group, added: “When Faith approached me about spending a day with us I thought it was a fantastic idea. Faith rolled up her sleeves and got to work, supporting Rare’s sales drive at an exhibition, returning to the office to collate data and follow up with phone calls. Finally, she reported the results back to the team to help us understand what we had achieved, which included booking in a new business meeting. It was a good opportunity to show her how we operate, and I’m hoping that through the experience she will be able to act as a member of our extended team and help us continue our period of growth.
“Having this support from the bank, particularly in the tough economic climate, is important; to have a person outside our organisation looking out for us, watching how they can help and alerting us to new developments, can only be of benefit to us. Faith has even referred clients to us, which is something we really appreciate.”
Through the programme each NatWest relationship manager is tasked with examining how the business operates, assessing its goals and ambitions, plus any barriers or challenges it faces. A key part of the Working With You programme is to collect and share the information from each visit amongst all relationship managers to ensure they are better equipped to help the bank’s 1.2m SME customers in the UK.
The Working With You programme is for all relationship managers in England and Wales who look after businesses with a turnover of up to £25m. The programme also extends to senior directors and credit teams. Working With You aims to provide NatWest’s relationship managers and other staff with a greater insight into the workings of SME businesses and the pressures their owners or managers face.
For more information or to contact the team visit www.rarecreativegroup.com or call 0114 282 3331.
Anna Wharton or Laura Mashiter at Refresh PR
0161 212 1695
firstname.lastname@example.org / Laura@refreshpr.co.uk
About Rare Creative Group:
Rare Creative Group was formed in 1996. It is an integrated strategic marketing and creative design agency that uses fresh thinking to produce outstanding results for a diverse range of clients in both Business to Business and Public Sector markets.
Rare Creative Group recognises that each of its clients has unique needs and objectives, and its experienced team has developed an enviable reputation for developing solutions to achieve them.
Rare Creative Group puts results first, balancing strategy with creativity to generate brand energy that transforms client business performance. Rare uses fresh thinking and insight to create ideas, campaigns and activities designed to deliver a demonstrable return on its clients marketing investments.
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