BootStrapToday™ is now available on the AppDirect Network

BootStrapToday™ has been identified as a leading SaaS application to be included in the AppDirect Network of web-based marketplaces for businesses.
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Pune - Maharashtra - India

Dec. 22, 2011 - PRLog -- Pune, December 16th, 2011 – Sensible Softwares Private Limited has integrated its flagship product, BootStrapToday™, to the AppDirect Network. BootStrapToday is an intelligent and integrated SaaS Application Lifecycle Management (ALM) tool, which helps the developer community to manage software projects better by improving the quality of deliverables and cutting the project turnaround time. AppDirect, which is a network of marketplaces for web-based software, extended its proposal to Sensible Softwares to integrate BootStrapToday™ for distribution to more than 500,000 businesses. Through the AppDirect Network BootStrapToday is currently available for free trial and purchase through ISP's including Bell Canada which is Canada’s leading ISP (Internet Service Provider). BootStrapToday has been now listed both on AppDirect and Bell Business App Store.

Paul Arnautoff, Director Business Development at AppDirect said, “We love BootStrapToday and we are confident it would be mutually beneficial to include it in the launch of the Bell Business Apps Store also. It is our goal to feature only a few select best-of-breed apps per function at AppDirect.”

Speaking about the potential of this alliance, Anand Agarwal, Co-founder & CEO of Sensible Softwares said, “This a very strategic business tie-up for BootStrapToday, as we get a strong distribution channel to increase our reach to more businesses worldwide. We are further exploring the options of rolling out BootStrapToday in US and other markets in the world.”

About AppDirect

AppDirect was founded in 2009 with a mission to revolutionise the software experience for small and medium sized businesses. It is the world’s first fully integrated solution to help businesses find great SaaS applications. The businesses can manage their accounts from one central location without having to manage multiple accounts and passwords across multiple websites. (

For further information please contact:

Sensible Softwares Private Limited
427/2, Poona Small Scale Industrial Estate,
Gultekdi Pune, MH 411037
Phone: +91 (020) 24273553

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Sensible Softwares Private Limited is a start-up, whose flagship product BootStrapToday™ is an intelligent and integrated Application Lifecycle Management (ALM) tool mainly for software development teams. Targeted at the start-ups and the SMEs, BootStrapToday already has many satisfied customers cutting across various industries, such as consulting, IT and entertainment & media. Sensible Softwares’ objective is to provide BootStrapToday™ as a simple and intuitive collaborative solution which is capable of performing advanced operations. With a mission to increase the productivity of software developers who use BootStrapToday™, Sensible Softwares focuses on building long-term relationships with their customers.
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