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A Delicious New Coffee With A Conscience Set To Change The Way We Buy
A brand new instant coffee that protects people, planet and product hits the shelves of Waitrose this month.
With Fairtrade, Rainforest Alliance and Organic certifications, Cafe Nueva is the UK’s very first triple certified instant coffee, bringing coffee lovers an exquisite taste experience with the peace of mind that coffee farmers and their families are fairly rewarded and that the environment the coffee beans are grown in is protected and respected.
It’s this triple certification that makes Cafe Nueva so special. While the makers of other instant coffees may back one scheme and carry a single certification such as Fairtrade or Rainforest Alliance, no other coffee on the market offers the reassurance that all ethical bases are covered at the same time as delivering the highest organic product quality.
Cafe Nueva was created following the discovery that 67% of shoppers find the differences between the fair and ethical schemes out there confusing, and that 90% felt that combining multiple certifications in a single product would make ‘doing the right thing’ far easier and more convenient*.
The makers of Cafe Nueva hope that its multiple certifications will soon become the norm across other food and drink products so that shoppers won’t need to sacrifice product quality, environmental sustainability or social responsibility when doing the weekly shop.
In terms of taste, Café Nueva’s passionate coffee experts have scoured the globe to source incredibly rare, sought-after beans, bringing coffee lovers a cup of pure Peruvian pleasure. Café Nueva is wonderfully intense, rounded and smooth with distinct chocolatey notes and an intriguing smoky character.
Café Nueva is now available from selected Waitrose and Budgens stores in 100g jars from £3.29. An invigorating treat for a lazy weekend morning or as a brief escape from a busy day at the office, Café Nueva helps busy people escape to coffee heaven safe in the knowledge that they are making a responsible choice with no compromises. Visit www.cafenueva.com for more information.
For press enquiries and samples, please contact:
Refresh PR – 0161 212 1695
Laura Mashiter / 07887 844644 / Laura@refreshpr.co.uk
Katie Burbidge / 07850 102019 / Katie@refreshpr.co.uk
*according to research conducted by Aimia Foods in September 2010, sample size 130 people
Notes to editors:
About Aimia Foods, makers of Café Nueva:
Aimia Foods, based in Penny Lane, Haydock, is an independently-
A leading supplier of food and beverage products to the foodservice, vending and leisure catering and retail markets, Aimia Foods also has extensive co-packing and co-manufacturing capabilities offering a variety of ingredient and pack format options.
The company prides itself on delivering consistently high levels of customer service, innovative products and efficient manufacturing processes.
This culture has been recognised by a number of awards including the Management Today/Unisys Service Excellence Awards, MX2000 Manufacturing Excellence Award for People Effectiveness and the Manchester Evening News, North West Business of the Year award. In 2001 the company collected the IUKE Best Overall Host award and in 2002 Industry Week’s Europe’s Best Plants award. In 2006 Aimia Foods was ranked voted amongst Britain’s top 100 employers, by Guardian Books.
For further information about Aimia Foods, please visit www.aimiafoods.com
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. Visit www.fairtrade.org.uk for more information.
About Rainforest Alliance:
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoods by transforming land-use practices, business practices and consumer behaviour. Visit www.rainforest-
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