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Colorful Winter Knits Pop Up in the New Year at RS Pop Shop
Kristel Delevante and Maia Grigolia co-founders of Volang bring curated Winter Fashions to Midtown’s Roger Smith Hotel just in time for the bone chilling winter months ahead.
Volang is the vision of Kristel Delevante and Maia Grigolia. A brand that started out as a way for two passionate women to make a living while pursuing the dreams that brought them to NYC. Kristel Delevante originally began developing designs that were inspired by the current fashion trends in NYC, using age old hand knitting and crocheted skills passed down from her Northern European ancestors. Later joined by Maia Grigolia they continued to build a successful brand working closely with their costumers and listening to their needs to create truly unique and one of a kind pieces that keeps customers coming back season after season.
Volang’s designs are classic yet innovative with simple lines, striking colors and refined accent details. Each handmade item is made in New York using the highest quality novelty yarns. After years of participating in prestigious craft fairs and fashion events throughout the U.S. as well as Canada they now have three soon to be four locations in NYC’s Williamsburg, Soho, Lower East Side and for this January only Volang Pops Up at RSPop in Midtown.
Doors Open January 3rd, with shop hours of 11am-8pm, seven days a week. Join us Tuesday January 10th from 6 to 8pm for our opening reception. Enjoy complementary wine while you shop and mingle with the designers.
The Quick 411:
What: RS Winter Pop Up
Where: RS POP-UP Shop at the Roger Smith Hotel
501 Lexington Avenue (Between 47th and 48th St)\
Trains: 4-5-6-7 to Grand Central E-M to 51st St
When: January 3nd- 31st 2012, 11am-8pm
VIP Opening Reception: January 10th from 6-8pm
More about RS POP Shop: http://www.rspopshop.com
Cited as "our favorite revolving designer store" by Time Out New York, RS POP Shop is an organized approach incorporating custom made branding videos, a sponsored, live broadcast opening night event that is promoted through our social media infrastructure, ongoing online PR and blogging. Brought to you by Lion'esque Media and the Roger Smith Hotel.
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Lion'esque Media is the leading creative agency for emerging brands and specialists in POP UPs and brand activation, reinvention, awareness and sustainability strategies.
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Page Updated Last on: Dec 21, 2011