The Marketing Trend That Will Drive Business Success in 2012

Dec. 21, 2011 - PRLog -- PHOENIX—A changing marketing game means mega companies with big budgets don’t own an advantage anymore. In today’s marketing world, small business owners and entrepreneurs have an edge because successful strategies are no longer defined by the depths of your wallet.

The Internet has leveled the playing field.

“If you want to get into the marketing game today, you simply have to step off the sidelines,” said Tom Trush, a direct-response copywriter and author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers." “A growing collection of free tools are available to you right now. For example, you can create a TV channel, start a radio program or syndicate your content to a worldwide audience without leaving the comfort of your office chair.”

According to Trush, anyone wanting to make the most of this opportunity must understand people turn to the Internet for only two reasons -- either they look for entertainment or seek out solutions to problems. Furthermore, people don’t just consume the information they find. They now take an additional step that can quickly propel any marketing message.

They share.

“If you produce useful information that addresses your prospects’ problems, it will get in front of eyeballs,” Trush added. “Thanks to the explosion of social media sites as Facebook, LinkedIn and Twitter -- as well as easy accessibility to e-mail -- sharing articles, videos and pictures is a regular activity for many people.”

So how “shareable” is your current marketing content?

Using an education-based approach, Trush will tell your audience how to create The “You” Effect™, a process that transforms ego-based marketing into captivating messages that create customers. This simple change in prospect perspective can help position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort.

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers" and the soon-to-be-released "The “You” Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.

To interview Trush, call 602-305-6755 or e-mail tom@writewaysolutions.com.