Doctors.net.uk launch new service to keep doctors abreast of clinical updates on pharmaceutical web

Dec. 21, 2011 - PRLog -- Doctors.net.uk – the UK’s largest and most active professional network of doctors – has launched a new service that will alert its members to important clinical information and updates on pharmaceutical company websites.

DoctorClicksTM will provide Doctors.net.uk’s 189,000+ members, who are all General Medical Council (GMC) registered doctors, with targeted links to pharmaceutical company website information that is relevant to their clinical practice.

It will provide invaluable engagement opportunities for pharmaceutical companies who wish to encourage doctors to view important clinical updates and information on their corporate and brand websites.

DoctorClicksTM is charged on a Cost per Click (CPC) basis for a pre-agreed number of clicks through to a website, so companies pay only for the traffic they generate from their chosen doctors, who can be selected via specialty, if required, as well as medical payers.*

The new service complements the wide range of other engagement opportunities that Doctors.net.uk offers to its clients in the healthcare sector, including pharmaceutical, medical devices and diagnostics, OTC and technology companies, charities and the Department of Health.

Dr Tim Ringrose, medical director of Doctors.net.uk, said: “Doctors have fully embraced the digital age. However, research shows they favour independent, authenticated, online communities and pharmaceutical companies struggle to encourage them to view the wide range of online information and resources that they have to offer.

“DoctorClicksTM provides a simple and cost-effective way of enabling pharmaceutical companies to attract doctors to their websites by alerting them to clinical information and updates that are directly relevant to their specialties.”

*Healthcare professionals who are responsible for making financial decisions in the healthcare sector

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Doctors.net.uk is the largest and most active network of medical professionals in the UK.
Doctors.net.uk has a membership of over 189,000 doctors, with 97 per cent saying that the network is their most trusted source of information. It is the online resource most frequently used by them and provides forums for discussion, education and extensive editorial content, including conference highlights to support them in making the best decisions for the care of their patients.
The network was created for doctors, by doctors in 1998. More than 300 doctors now act as advisers and clinical information contributors. Credibility and integrity of all published materials is assured thanks to an experienced editorial team and a code of absolute transparency for all information published.