BAM Outsource Examines Successful Celebrity Entrepreneurs and What we can Learn From Them

Dec. 19, 2011 - PRLog -- BAM Outsource, a direct marketing and sales provider based in Peterborough, looks at three celebrities who have made the leap to full blown businessmen and women. What is the secret to their success?

Gwen Stefani has gone from the lead singer of No Doubt to one of the most powerful celebrities in the fashion world. Her high-end womens clothing line called L.A.M.B is her most successful but she also has also expanded her empire to include shoes, handbags, jewellery and a collection of fragrances. And the secret to her success...? Gwen is fully involved in the production of her lines and doesn’t simply lend her name to it. A spokesperson for BAM Outsource comments, “Success is almost impossible without a working-knowledge of your business, Stefani understands that simply giving her name to a product won’t be enough. People buy her stuff because they want to be like her, unless she is fully involved it is never going to feel like ‘her’.”

Sandra Bullock is an all-round high achiever. Not only is she the highest paid actress in Hollywood but she is also the owner of Bess Bistro, a moderately priced restaurant in Austin, Texas. BAM Outsource believes “Just because Sandra is worth millions of pounds it doesn’t mean her fans and customers are. She is a perfect example of knowing your audience.” The restaurant dishes up comfort food in a homely environment. A winning combination in the Southern United States.

Clint Eastwood is one of BAM Outsource’s favourite actors and directors but they love him even more for his business acumen. Eastwood converted an old dairy farm in Carmel, California into the Mission Ranch Hotel. “At BAM Outsource we believe that Clint is a master at everything he does. We all know him for his roles as rugged cow-boy types. A ranch fits perfectly with that image. He has created a business on his image so his product will be forever associated with him.”

BAM Outsource has picked just three big names that have gone down very different routes. What they have all managed to do it to marry their celebrity reputation with sound business skills and knowledge. They know their customer, they’re passionate about their product and they’re always on the lookout for new business ventures. Entrepreneurs through and through.

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