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Frangrance trend for a world in transition
A social and psychological analysis of perfume trends and marketing strategies for our contemporary society. Written by a specialist in fragrances.
(Mignon McLaughlin, The Neurotic's Notebook, 1960)
Understanding the world nowadays seems almost impossible. Every morning we wake up thinking today is going to be a better day. We have our matutinal bath to freshen up and feel energized. By the time we sit to have breakfast reality strikes us, folded at the door, conspiring against our appetite and inner peace. The daily newspaper, loaded with pages and pages of environmental, religious, social, financial and political chaotic news. To say that we face unprecedented or unimaginable crisis, means denial of pages and pages of registered world history. Let's face it, as the past has shown to us, turmoil leads to changes. For better or for worst, we are facing today the result of decades of our own desire to change.
This instability, this inner conflict that we are living day by day, this desperate desire to adjustment, to reconciliation, to peace, this constant quest for answers and for changes is leading us to stress. Chaos is making us vulnerable, frustrated and very unhappy. We are today, in a constant state of worry...
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