Delhaize to use packaging software from Trace One

Delhaize to use packaging software from Trace One to gather business intelligence on product lifecycle and reduce time to market
By: Trace One
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* Retail
* Packaging
* Manufacturing

* Retail

* England

Dec. 16, 2011 - PRLog -- London/Paris, December 14, 2011 - International retailer, Delhaize today announced it has deployed Trace One’s Packaging Portal software as part of a three year contract in Belgium. Delhaize will use the software to reduce administration around the packaging process, as well as gather business intelligence on the product lifecycle in order to increase time to market. The retailer has over 7,000 private label food and non-food products and works with over 800 suppliers. It chose Trace One against three other companies due to the ease of use of its software, as well as the size of its existing supplier base already trained in using the portal.
“We wanted to get a better understanding and visibility of the entire packaging process to see where bottlenecks might be and therefore make improvements to enhance efficiency,” commented Naomi Kaempfer, head of design at Delhaize. “By gathering this information, we can continue to meet our business objective to offer the top quality local products that we are known for internationally. Trace One’s software will allow us to do this in a measurable way and ultimately increase profits; we chose to work with the company as its software was the most workable and easiest to understand.”
Delhaize has a range of food and non-food products including home and hygiene ranges. The Belgian market will use the Packaging Portal to enable full visibility of the product lifecycle process in order to improve workflows. As well as 800 suppliers, others that will access the portal include buyers, quality analysts, labeling and packaging professionals, marketing departments, product managers, food safety managers, as well as external parties, including design agencies and translators. Delhaize will benefit from an online collaboration tool that will enable it to improve the private label packaging process through a more synchronized approach and allowing for more effective decision making.
As well as reducing time to market, other benefits of using the portal include reduced errors in packaging due to web proofing, real-time tracking and automated emails; a single version of the truth as everybody will work online on the same document and receive emails to validate work; and reuse of work as all information is accessible online and can be updated and reused as appropriate.
“As one of the largest manufacturers of private label in Europe with 50% of its products being own label, Delhaize clearly recognises the market opportunity. We are delighted to have been chosen and look forward to helping the retailer increase visibility of the product lifecycle process and reduce its time to market, building on our existing customer base of 10,000 manufacturers and 19 retailers,” commented Marc Bonnamour, COO at Trace One.
About Trace One
Trace One provides Software-as-a-Service platforms for retailers, manufacturers and suppliers so that they can better manage and access product specifications and all the processes associated with product sourcing, product launching and life cycle management. It’s a collaborative online tool which allows for improved communication between retailers, manufacturers and suppliers. Customers include Sainsbury’s, HMV, Carrefour and Monoprix.
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