News By Tag
* Website Design Birmingham
* Website Design
* Website Marketing
* More Tags...
News By Place
Small businesses utilising social media to compete with bigger rivals
European small businesses are leading the first generation of digitally-native businesses, with mobile social networking and innovative technology tools becoming the backbone of how they do business day to day.
By: AIM internet
Digital communications tools, mobile computing and social networks, are an important part of business operations for three quarters (74%) of all respondents, with a quarter (24%) positioning digital as an ‘integral part’ of business operations.
Seven out of 10 (67%) agree that these tools have allowed them to build closer relationships with their customers and partners. Interestingly seven out of 10 (72%) of business that don’t use social networks stated that winning new customers and partners is a key business priority for the next 12 months, but six out of 10 (59%) of these businesses don’t see the value in mobile social networking.
These digitally-native businesses are more likely to be growing than their competitors. Over half of those leaders using mobile social networking (53%) are pursuing a growth strategy.
In comparison, 70% of leaders who have not adopted social media tools are focused solely on cash management during this period of economic uncertainty. In addition, almost one-third (31%) of enterprise mobile social networkers have expanded into new business lines to help strengthen their product or service offering compared to only one in 10 (12%) of those not taking advantage of mobile networking.
# # #
Aim Internet are an Website Design company based in Birmingham, West Midlands providing website design, emarketing, and ecommerce.