YouNow & Indaba Music Begin Search for the Hottest MC on the Web

YouNow and Indaba Music have partnered together to find the Hottest MC on the Web. Using YouNow's innovative live broadcasting platform, contestants will have the chance to showcase their skills before a live audience and guest judges, in real-time.
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New York City - New York - US

Dec. 15, 2011 - PRLog -- New York, NY - YouNow and Indaba Music will be digging in the crates to find the Hottest MC on the web beginning December 15, 2011 (6:00PM - 8:00PM EST) on Certified hip-hop heavyweights Bonz Malone, Sean Price (Heltah Skeltah, Random Axe and Boot Camp Click), DJ Evil Dee of Da Beatminerz, and Smif-N-Wessun will judge the Hottest MC contest, with Cynical Smith and DJ Wayne Ski hosting. Using YouNow’s live social streaming platform, viewers will vote, in real-time, for their favorite MC, and participate in the conversation along with thousands of viewers, the performers and the celebrity guest judges.
YouNow’s live music contest is the first of its kind and will showcase valuable real time social engagement capabilities that video-sharing and other streaming platforms don’t offer. How will YouNow pull off a live internet equivalent of American Idol? Through a proprietary collaborative live streaming technology, with audience voting “Likes” and “Dislikes” in real time. The platform will allow users to chat with others watching the contest, the performers, and the judges. It’s the viewers’ votes that will help determine who moves on to the finals.

Starting this Thursday, the top 3 MC’s of each weekly contest will win a spot in the finals, set to take place on January 19, 2012. The final 9 will be bringing their A-game for thousands of viewers to vote on, with a grand prize of $2,000 awarded to the top wordsmith on the web. Over $5,000 in cash, courtesy of YouNow, will be awarded to all contestants that prove they have what it takes to be the hottest MC on the web.

Directed by the innovative vision of founder and CEO, Adi Sideman, YouNow’s collaborative live broadcasting platform is a novel step interweaving social and mobile networks. “The future of Television is about allowing users to broadcast from anywhere and anytime and this is what YouNow is about. Users can participate in our programing from their mobile phone or webcam, from their home, studio or the street,” Adi said, “It’s a Television you can jump into!”

"As both Indaba Music and YouNow work to bring opportunity to independent musicians around the world, we are excited to team up in presenting these wonderful competitions" states Mantis Evar, Indaba Music’s Executive Vice President and Co-Founder, on the chance of finding and rewarding talented artists who have chosen to take to the web and social television as a means to produce and showcase their work.

The schedule for the contests can be found below:

Weekly Contest 1: December 15, 6-8pm EST, (11pm-1am GMT)
Weekly Contest 2: December 22, 6-8pm EST, (11pm-1am GMT)
Weekly Contest 3: January 12, 6-8pm EST, (11pm-1am GMT)
Final Contest: January 19, 6-8pm EST, (11pm-1am GMT)

All Qualifiers will be held from 5-7pm EST (10pm-12am GMT).

About YouNow (
YouNow is a social video platform that allows users to broadcast live video & interact with their audience in real time. By combining live audience participation and game dynamics, YouNow encourages users to broadcast live, vote and interact with others, facilitating an entirely new social entertainment experience.


Arzi Rachman
The Morris+King Company
917.251.2442 | @arrrzzz
Source:Arzi Rachman
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Industry:Music, Entertainment, Technology
Location:New York City - New York - United States
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Page Updated Last on: Dec 15, 2011

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