AAA urges Investors to read New Book on Impact Investing

Investors have been encouraged to read Impact Investing: Transforming How We Make Money While Making A Difference by Alternative Asset Analysis (AAA) in order to gain a wider understanding of impact investing.
 
 
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Dec. 15, 2011 - PRLog -- Boston, MA, USA -- Alternative Asset Analysis (AAA) urges investors to read Jed Emerson and Antony Bugg-Levine’s new book on impact investing.

Impact Investing: Transforming How We Make Money While Making A Difference, takes an interesting look at how investments can help to improve the world and the lives of those living in the developing world, claims AAA.

The alternative investment advocacy group, which also supports investment in social enterprises and environmentally responsible projects, claims the book is a useful guide for those interested in making a difference through their financial power.

AAA’s analysis partner, Anthony Johnson, stated, “Impact investing is growing in popularity, largely as a response to the public disenchantment with the traditional financial markets.”

He added, “The ideal solution is an alternative investment in a project that has a low correlation with the stock market and can offer the investor peace of mind. Impact investing is not just about avoiding unethical investments, but actively investing in projects that are intended to help fund social and environmental projects.”

Mr Emerson explained the thinking behind publishing the book: “It’s important to understand that while the financial markets have gone sideways, not all investing practices the same.”

He also told Dowser.org: “Impact investing is often deep, long-term investing which can have less volatility and more consistent returns compared to mainstream investing approaches. So, the currents markets have actually brought more attention to impact investing as an alternative option.”

AAA is keen to spread the word that impact investing is a new alternative to equities or even other alternative asset classes like real estate. AAA also supports investment in forestry, which can help to promote sustainability and protect some of the world’s most valuable forests from deforestation. The plantation projects being carried out by Greenwood Management in Brazil, for example, are a good example of an investment scheme that can help protect forests in developing countries.

About Alternative Asset Analysis:
The remit of Alternative Asset Analysis is to analyse and provide news on the global performance of a wide range of alternative asset classes including, but not restricted to, commodities, real estate, forestry, foreign exchange, hedge funds, private equity and venture capital.

Media Contact:
Anthony Johnson
Alternative Asset Analysis
71 Commercial St
Boston, MA 02109-1320
617-939-9596
info@alternativeassetanalysis.com
http://www.alternativeassetanalysis.com
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Source:Anthony Johnson
Email:***@alternativeassetanalysis.com
Phone:617-939-9596
Tags:Aaa, Alternative Asset Analysis, Impact Investing, New Book, Alternative Investment
Industry:Business, Books
Location:United States
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