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Follow on Google News | 2012 Business Resolutions: How to start planning for the New YearHow to reach your business new years resolutions through strategic marketing planning in an easy, step-by-step way.
A marketing plan can be as detailed as a full-fledged thirty page report or as simple as a one page list. It basically needs to outline exactly what you are going to do, when, and for how much. This is based on overall annual goals broken down into quarterly plans. Every business is unique, so no two marketing plans will be the same. The following is an outline of how to get started. Vision What is your elevator pitch going to be this year? What sets you apart? What is the thing that you want people to know about your practice? Objective What are your goals for the year? Get very specific with this portion - do you want to increase referrals by 10%, turn 5% of your existing leads into clients, capture more market share, grow by 12%, etc. Summary Now that you know what you want to accomplish, how are you going to do it? This should be a monthly outline of exactly what you are going to do and when. For example, two chamber meetings a month, blog entries three times a week, Facebook posts every business day, drip marketing once a month, radio advertising every other month and direct mailings twice a month. This doesn’t mean that you can’t adjust what you are doing throughout the year. It just gives you an outline to work from. In fact, you should evaluate your marketing efforts quarterly and fine-tune your approach. Budget Once you have the outline of what you are going to do, you need to figure out how much it all is going to cost and put it into a monthly marketing budget. This should also include a breakdown of how much you need in sales in order to have a good return on investment, as well as what your cost per sale will be. For example, if a newspaper ad costs $10,000, and you get 40 sales, the cost per sale would be $250. Monthly Calendar Now that you have all of the heavy lifting done, set up monthly marketing calendars to keep you on target. You can use the attached template. # # # We do things differently from your average agency. We like to think of ourselves as Business Cultivators. We don’t simply market; we devise business savvy solutions that combine strategy, creativity and execution that deliver real results. End
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