LeMond Fitness and Med-Fit/Nautilus Launch Sales, Marketing and Product Development Relationship
LeMond Fitness Inc., maker of industry-leading indoor cycling and fitness products, today entered into a sales, marketing and product development agreement with Med-Fit Systems, Inc., owner of the Nautilus brand for commercial strength markets.
Dean Sbragia, President and CEO of Med-Fit, remarked, “I am a longtime LeMond equipment seller and have always been impressed with its fit, feel and quality. This agreement aligns two iconic American brands known for innovation and performance and will permit both companies to share their respective expertise in the commercial strength training, indoor cycling, and medical and rehab markets.”
President and CEO of LeMond Fitness, Mark Handfelt, commented, “We are excited to work with an organization with the reputation and track record of Med-Fit/ Nautilus. Distribution into the commercial fitness markets represents a significant growth opportunity for our commercial indoor cycling line. LeMond also will be a natural fit in the medical and rehab markets where the products’ comfort and ease of use, real road feel and ability to capture and store accurate biometric data will make a meaningful impact.”
About LeMond Fitness
In 1986, Greg LeMond became the first American to win the Tour de France and he is among the few riders in the history of cycling to repeat that feat three times. LeMond founded the company in 2002 after growing tired of indoor cycling equipment and trainers that do not have the fit or feel of riding a bike outdoors. Designed like great road bikes, all LeMond Fitness equipment offers user-friendly adjustments and innovative training programs that help users to better develop and attain their personal performance goals. LeMond Fitness is the official bike trainer sponsor of Team Garmin-Cervelo, the Rapha-Focus professional cyclocross team, Kenda Pro Cycling, world champion triathlete Michellie Jones, and more. Visit www.lemondfitness.com.
About Med-Fit Systems, Inc.
Med-Fit is a 23-year-old physical therapy and senior care products provider located in Southern California, built on education, exemplary customer service and an unwavering loyalty to its customers. Med Fit has had a front row seat as one of the largest distributors of Nautilus commercial products in the United States. In early 2010, Med-Fit purchased from Nautilus, Inc. all of the assets associated with the Nautilus® commercial fitness equipment business and was granted a license to produce, market and sell fitness equipment in the commercial channel using the Nautilus® and Nautilus One® trademarks. Med-Fit also purchased the manufacturing and distribution facilities of Nautilus and hired a veteran team of fitness industry professionals to drive sales of Nautilus strength and cardio equipment. Med-Fit has implemented the same core values that have been the foundation of its success to continue to make Nautilus synonymous with strength equipment and maintain its iconic brand in the industry. For more information visit www.medfitsystems.com.
For media inquiries or for more information about LeMond Fitness and MedFit Nautilus, contact Craig Randall, firstname.lastname@example.org, 303.955.2357.
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Page Updated Last on: Dec 14, 2011