"Brand communications are an investment,not an expense",says Vandana Sethi the founder of 'WBC'

Dec. 14, 2011 - PRLog -- Brand communications are an investment, not an expense. Hence, they should be judged on Return on investment, in the short run, long run or both. The process is art. But its success is in mathematics! Water Communications is an inspiration from ‘water’ to empower the life of brands with communications that make a measurable change.

Water is mandated to apply its unique, result oriented communication -approach to deliver visible growth to brands. Founded by Vandana Seth - the architect of several clutter breaking campaigns across verticals of Retail, Interior Space, FMCG, Consumer Durables and more over an experience of 2 decades.

Vandana’s advertising career was born in the advertising department of Kelvinator. (Hence, the instinctive connect with brand managers.) Her next stint at Arms Bozell was an embrace with challenges via a series of brand launches. Thrown into the deep sea she thrived; launching HP Office Automation, Motorola Radio, Denman Hairbrushes and Nuwud MDF - pioneering brands in their categories . The reward of the successes - a new challenge – ‘Set up Span Communications’s Mumbai office’. In little over 3 years, Span, Mumbai shot to the big league; winning the Indian Oil, the Incredible India, Alcatel and Geo mobile phones & more. Also succesfully launched international campaigns for Incredible India & Servo.

But her first love remains – Architectural & Interiors brands. A portfolio of over 2o brands (Like Nuwud MDF, Finolex Roofing, Gewiss Switches, Ilti Luci Lights, Evernova Kitchens, Diamond Sinks, Hurtado, Prince Pipes & Marshalls Wallpapers) in the interiors-space and proprietary events to support branding in the category (Annual Architects’ Meet) stand testimony.
Vandana’s passion for branding is ‘vintage’. Water is its new signature.

Water begins with a diverse portfolio of brands including Nutricharge (Nutritional Supplement - endorsed by Amitabh Bachchan), Marshalls Wallpapers ( India’s only wallpaper brand), Future Generali & Aegon Religare (Direct communication duties) and more.

http://www.waterbrandconsulting.com/