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"Brand communications are an investment,not an expense",says Vandana Sethi the founder of 'WBC'
Vandana’s passion for branding is ‘vintage’.Water is its new signature. Water Brand Consulting (WBC) begins with a diverse portfolio of brands including Nutricharge, Marshalls Wallpapers.
Water is mandated to apply its unique, result oriented communication -approach to deliver visible growth to brands. Founded by Vandana Seth - the architect of several clutter breaking campaigns across verticals of Retail, Interior Space, FMCG, Consumer Durables and more over an experience of 2 decades.
Vandana’s advertising career was born in the advertising department of Kelvinator. (Hence, the instinctive connect with brand managers.) Her next stint at Arms Bozell was an embrace with challenges via a series of brand launches. Thrown into the deep sea she thrived; launching HP Office Automation, Motorola Radio, Denman Hairbrushes and Nuwud MDF - pioneering brands in their categories . The reward of the successes - a new challenge – ‘Set up Span Communications’
But her first love remains – Architectural & Interiors brands. A portfolio of over 2o brands (Like Nuwud MDF, Finolex Roofing, Gewiss Switches, Ilti Luci Lights, Evernova Kitchens, Diamond Sinks, Hurtado, Prince Pipes & Marshalls Wallpapers) in the interiors-space and proprietary events to support branding in the category (Annual Architects’ Meet) stand testimony.
Vandana’s passion for branding is ‘vintage’. Water is its new signature.
Water begins with a diverse portfolio of brands including Nutricharge (Nutritional Supplement - endorsed by Amitabh Bachchan), Marshalls Wallpapers ( India’s only wallpaper brand), Future Generali & Aegon Religare (Direct communication duties) and more.