Why Marketing Does Not Drive Business Profits

Dec. 13, 2011 - PRLog -- PHOENIX—For many business owners and entrepreneurs, marketing is only a priority when there’s an immediate need for new leads. And this presents a problem …

“Marketing because you’re desperate for clients creates a clouded perspective on the promotional process,” said Tom Trush, a direct-response copywriter and author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers." “Since you need profits, you scramble to find the easiest way to promote your product/service and, with any luck, get quick sales. As a result, you’re more likely to rely on a single idea -- often the first one that comes to mind -- to pull you from the depths of despair.”

According to Trush, what makes matters worse is the marketing then becomes more about what companies need -- not what their prospects want. When promoting a product/service, he suggests:

•   Understand a single stab at a marketing strategy often isn’t enough. Successful marketing relies on several well-planned strategies working together.

•   Stay consistent and disciplined. Even if at first nothing generates the results you desire, learn from your mistakes and resolve to keep moving forward.

•   Start producing and sharing new content. Engage your marketplace, find out what they want and then share your knowledge using the medium your prospects prefer.

“Before your marketing can drive profits, it must develop relationships,” Trush added. “Those who consistently market realize campaigns take time, especially when you have to educate your target market.”

Using an education-based approach, Trush will tell your audience how to create The “You” Effect™, a process that transforms ego-based marketing into captivating messages that create customers. This simple change in prospect perspective can help position you as an industry authority, deliver higher returns on your marketing investments and allow you to reach larger audiences with less effort.

Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials. He is the author "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers" and the soon-to-be-released "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.

To interview Trush, call 602-305-6755 or e-mail tom@writewaysolutions.com.