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Direct-Response Marketing Copywriter Tom Trush Publishes Article with Tips for Establishing Trust
In an article published on the American Express OPEN Forum, direct-response marketing copywriter Tom Trush shares seven overlooked characteristics shared by prospects in all industries and how you can properly address them in your marketing.
The article, “Want To Build Trust? Don’t Overlook These 7 Prospect Characteristics,”
“Establishing trust these days is challenging, especially online,” Trush writes. “Lofty promises and fabricated facts get thrown around like rice at a wedding. Fortunately, you can still cut through the marketing clutter by addressing these seven characteristics all prospects share.”
The entire article is available at http://www.openforum.com/
Tom Trush is a Phoenix-based direct-response copywriter who helps business owners craft lead-capturing marketing materials . He is the author of "The Reluctant Writer’s Guide to Creating Powerful Marketing Materials: 61 Easy Ideas to Attract Attention and Get More Customers" and the soon-to-be-released "The 'You' Effect: How to Transform Ego-Based Marketing Into Captivating Messages That Create Customers." Several of Trush’s educational articles, videos and expert interviews are available on his website at http://www.writewaysolutions.com.
To interview Trush, call 602-305-6755 or e-mail firstname.lastname@example.org.