Glasses Raised to Toast Launch of Thumbonomics

New "Roadmap" for Social Media and Mobile Marketing Launched.
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littleton - Colorado - US

Dec. 6, 2011 - PRLog -- Glasses Raised to Toast Launch of Thumbonomics.

For Heather Lutze, two years of hard work came to fruition with the official launch of her new book, “Thumbonomics.” The book, Lutze’s second, is billed as “The Essential Business Roadmap for Social Media & Mobile Marketing.”

Lutze is CEO of the Findability Group. When she’s not in her Tech Center Offices in Denver, she speaks all over the world on Social Media Marketing.

“I wrote this book for every business of every size,” says Lutze. “The future of marketing is here and it’s mobile.”

Dozens of colleagues, friends and family joined Lutze for the launch.

“I especially want to thank my team at the Findability Group, my family and so many others. Special thanks go to Mark Sanborn author of the Fred Factor, Orvel Ray Wilson of Guerilla Group and the Guerilla Selling famed series of books. Then of course the political and business leaders I talked with writing the book; Colorado Governor John Hickenlooper, Keegan Gerhard of Food Network Challenge and Last Cake Standing Fame, Tony Hseih of Zappos and Bill Gerth of Comcast. The interviews we did with them provide real life, real world information for any business owner.”

The importance and timing of Thumbonomics was best summed up when noted author and marketer Orvel Ray Wilson, in his toast to Heather, described the Internet as “The world’s largest haystack and that Heather is helping everyone get found.”

Thumbonomics gives you the tools to do just that.

Thumbonomics is available at To learn more you can also visit

Why Thumbonomics is the “Must Thumb” Book of the Year.

•   Other than news and sports, most of us DVR our programming, skipping through ads.
•   When was the last time you pulled over to read a billboard?
•   An entire generation of customers is coming of age with a smart phone in their pocket.
•   It’s all about the customer and not about your company.
•   Your website is no longer enough.
•   Your customers want real-time information when it’s convenient to them.
•   Customers are looking for you.
•   So is Google.
•   Exclusive interviews with real success stories in business and politics.
•   QR codes through out the book keep content current and relevant.

About the Author, Heather Lutze.

Heather Lutze (LET’-see) is a widely acclaimed international speaker, trainer, consultant and CEO of the Findability Group. She literally wrote the book on search engine marketing. Two books, in fact, “The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing” and the just released Thumbonomics.

Her writing and in-demand keynotes are delivered with the same witty, “no-geek-speak” style that demystifies Internet marketing for business owners. Breaking free of corporate “cubicle” jobs over ten years ago with nothing more than a dream of entrepreneurship and a computer in the basement, Heather built her business into a multi-million dollar company. Today she leads a dedicated and slightly obsessed team of search marketing pros. Their mission: To connect clients with their perfect customers online.

Heather Lutze knows nothing is more frustrating to a business owner than spending a lot of money on a fabulous, state of the art website (or any website!) and not having it generate any business, or even turn up in a search.

Google, Twitter, Facebook, LinkedIn and YouTube are powerful search engines. Are these search engines finding you? If not, you’re missing out on a huge opportunity for your business.

Thumbonomics gives you and your business a comprehensive, simple and step-by-step program to get real, bottom line results from your social media efforts.

As a business owner and entrepreneur herself, Heather speaks YOUR language. She knows customers are looking for you. She teaches you how to make sure they find you.

It’s all in the Thumbs!


Media contact or to arrange a review copy of Thumbonomics:
Brian Olson
Conversation Starters Public Relations

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Conversation Starters PR is a full service public relations company with offices in Denver CO and Hartford CT. Specializing in New an Traditional Media, HD Video Production, Media Training and Crisis Management.
Source:Conversation Starters Public Relations
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Tags:Social, Media, Mobile, Facebook, Twitter, Findability, Lutze, Youtube, Marketing
Industry:Mobile marketing
Location:littleton - Colorado - United States
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