Paul Mosenson Named One of the Top 50 Most Influential People in Sales Lead Mana

Dec. 6, 2011 - PRLog -- As voted by his peers, the Sales Lead Management Association has named Paul Mosenson, Founder of lead management firm NuSpark Marketing based outside Philadelphia, as one of the most influential people in b2b sales lead management.  Paul’s thought leadership on lead generation, marketing automation, and funnel optimization certainly contributed to this fine achievement.  Additionally, Paul and NuSpark Marketing:
•   Increases many clients website traffic and conversions, thus resulting in increased revenue, due to strategic inbound marketing and lead generation techniques
•   Produces a widely successful blog, covering a wide variety of lead generation strategies, including content marketing and marketing automation best practices
•   Is recognized as one of the few in the country that consults and assesses on media strategy, traditional and digital, as well as inbound marketing and demand generation
•   Gathered a national team of senior-level content advisors to support marketing efforts with clients and prospects.
•   Was the driving force and keynote speaker in planning the Philadelphia Spring Content Marketing Summit

James W. Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011. 7,113 votes were cast (22% more than the 2010 election) for 79 nominees by 4,656 people (each voter could choose up to three nominees). Obermayer said, "People who win are recognized by their peers as multi-dimensional sales and marketing experts. They have given unselfishly of their time as speakers, teachers, and writers on the deep multi-dimensional topic of sales lead management."

Susan Campanale, VP of Marketing for the SLMA said, "These people are recognized by their peers as power players in the pursuit of ROI for marketing lead generation." The mission of the SLMA is to help companies become successful in the critical business process of managing sales leads. Membership in the SLMA is free.


The complete list of winners is listed here.

About Paul Mosenson

“Our vision is to help companies understand that marketing isn’t just a list of tactics, but an integrated strategy designed to generate quality leads and sales. We wish to be your marketing partner with the goal to drive more traffic to your website, convert more traffic, and help you sell more leads.”

Paul is a seasoned marketing vet of 25 years. Experienced in b2b marketing as well as consumer marketing, Paul can step in and help problem solve within almost any industry. His vision is to help companies with thoughtful marketing strategy and tactics that cover the entire funnel of “leads to sales.”

As Media Director at a full-service ad agency, Paul managed large media and marketing budgets. In addition to his comprehensive media experience, he is also adept at social media and offers his services for training, implementation, and measurement. Further, he is an expert on analytics and media measurement. For more than 20 years, Paul has been building strategic, comprehensive multi-media marketing campaigns that get results. He possesses a unique expertise in traditional, interactive, and social media. In the last few years, Paul has become a national thought leader on lead generation and content marketing. His vast and versatile marketing experience spans the fields of healthcare, financial services, business-to-business, economic development, technology, retail, state-funded programs, automotive, and tourism.

He is a professional that believes in developing effective win-win business partnerships, and as such he always employs a consultative, team approach when working with clients and business partners.
NuSpark Marketing is the firm Paul founded in early 2010. We give your marketing a “new spark” by implementing a new approach to lead management. Lead management is the process of putting together sound strategies that generate quality website visitors that convert into leads via engaging websites and landing pages, and then convert into sales via lead nurturing platforms called marketing automation.

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We are a lead generation/lead management firm from the Philadelphia area who will assess each element of your marketing-to-sales process and provide tactical recommendations