1904 Pictures helms new Lauren Elaine Fashion Film Project

Designer Lauren Elaine teams up with Director James Berry for a new campaign film.
By: Stacey Wiseman
 
 
Lauren Elaine Black Label
Lauren Elaine Black Label
 
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Lauren Elaine
James Berry
Lauren Calaway
Andrew Waruszewski
Jash Scaeffer
Adam Powell
Heather Benna
Scott Ford

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Fashion
Entertainment
Movies

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Dec. 5, 2011 - PRLog -- Following on the heels of popular campaign films for the Swim, FW2011 and SS2011 collections, LA-based celebrity designer Lauren Elaine teams up with 1904 Pictures for an upcoming brand campaign film, with shooting commencing in Los Angeles, CA on December 11th. The new project reunites award-winning British film director James Berry with acclaimed cinematographer Andrew P. Waruszewski and editor Josh Schaeffer.  The new film will star Lauren Calaway and Scott Ford-with Heather Benna Eastburn and Adam Powell producing.  

"Nothing is able to better capture the essence and inspiration behind a collection than film. Not only are we able to clearly showcase the silhouettes and movement through moving images, but we're able to throw sound and emotion into the mix to create a representation of the collection that still campaigns just can't touch," says Elaine. "There are so many similarities between fashion and film. As a designer, I've always looked at fashion as a sort of escape from the mundane. You're able to become a new 'character' by changing an outfit. Similarly, film is all about the escape. It's about venturing into a new world- a world created and explored by the characters. Usually, if the film's good- some part of you wants to become those characters. It's completely transforming- much like fashion."

   Director James Berry honed his craft at Raindance- one of London’s premiere film schools, before venturing stateside. ‘The Break-In,’ which garnered Berry Panavision’s Young Filmmaker Award, marked his first collaboration with Waruszewski.  Other notable projects include ‘The Deal,’- which premiered at the Hollywood Film Festival on October 23rd, and most recently ‘Figure of Speech-’ both edited by Schaeffer.

    The Lauren Elaine brand officially debuted during LA Fashion Week in October 2009.  Since launching, Elaine’s pieces have graced the pages of such high profile publications as Vogue and Women’s Wear Daily, and garnered a celebrity following on the red carpet.  In September 2011, Lauren Elaine appeared as a featured designer on America’s Next Top Model All-Stars. Currently, Lauren Elaine is filming an in-development reality show that follows her life as a designer.


Please direct all press inquiries to Stacey Wiseman at Wiseman Zander Public Relations- swisemanpr (at) yahoo (dot) com. To learn more about the Lauren Elaine label, please visit Lauren-Elaine Designs (dot) com.
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Tags:Lauren Elaine, James Berry, Lauren Calaway, Andrew Waruszewski, Jash Scaeffer, Adam Powell, Heather Benna, Scott Ford
Industry:Fashion, Entertainment, Movies
Location:United States
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