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1904 Pictures helms new Lauren Elaine Fashion Film Project
Designer Lauren Elaine teams up with Director James Berry for a new campaign film.
By: Stacey Wiseman
"Nothing is able to better capture the essence and inspiration behind a collection than film. Not only are we able to clearly showcase the silhouettes and movement through moving images, but we're able to throw sound and emotion into the mix to create a representation of the collection that still campaigns just can't touch," says Elaine. "There are so many similarities between fashion and film. As a designer, I've always looked at fashion as a sort of escape from the mundane. You're able to become a new 'character' by changing an outfit. Similarly, film is all about the escape. It's about venturing into a new world- a world created and explored by the characters. Usually, if the film's good- some part of you wants to become those characters. It's completely transforming-
Director James Berry honed his craft at Raindance- one of London’s premiere film schools, before venturing stateside. ‘The Break-In,’ which garnered Berry Panavision’s Young Filmmaker Award, marked his first collaboration with Waruszewski. Other notable projects include ‘The Deal,’- which premiered at the Hollywood Film Festival on October 23rd, and most recently ‘Figure of Speech-’ both edited by Schaeffer.
The Lauren Elaine brand officially debuted during LA Fashion Week in October 2009. Since launching, Elaine’s pieces have graced the pages of such high profile publications as Vogue and Women’s Wear Daily, and garnered a celebrity following on the red carpet. In September 2011, Lauren Elaine appeared as a featured designer on America’s Next Top Model All-Stars. Currently, Lauren Elaine is filming an in-development reality show that follows her life as a designer.
Please direct all press inquiries to Stacey Wiseman at Wiseman Zander Public Relations- swisemanpr (at) yahoo (dot) com. To learn more about the Lauren Elaine label, please visit Lauren-Elaine Designs (dot) com.
Page Updated Last on: Mar 16, 2012