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|  "The Art of Online Marketing" by Pinot's PaletteCEO, Craig Ceccanti, returns to his alma mater, with Marketing Director, Mari Sokolowski, to educate Rice Full-Time MBA students on the pillars of online marketing.
By: Mari Sokolowski Utpal M. Dholakia, Professor of Management, was among those who took notice. “In class, I try to integrate real business examples and applications to complement the marketing theory we cover.” His Marketing Management class is a core-class that every first year MBA takes and provides students with an understanding of core marketing concepts. Although his most recent research focuses on the Daily Deal online phenomenon, he notes the importance of building a general foundation for web presence and marketing. Instead of recapping the original presentation, Ceccanti brought the Pinot’s Palette Marketing Director, Mari Sokolowski, into the project for a refreshed and focused perspective. The resulting collaboration was a presentation entitled, The Art of Online Marketing. Sokolowski recalls, “We have a team-focused approach to tackling projects at Pinot’s Palette, and this project was a welcome topic. I concentrated on the tools used for online marketing and paid advertising, while Craig relayed his expertise in building websites, e-commerce and the importance of SEO.” A core message of the presentation was the importance of each online pillar working together to drive home profitability. Topics also included branding, social media and partnerships, with examples from the familiar Paint and Sip Industry, B2B and large sized corporations. “We wanted the lecture to be interesting and engaging to all of the students in the class – including those who will not be working in a marketing or online role after graduation,” The feedback from students was unanimously positive, “We wish there had been more time to discuss the content in more detail.” The students may get their wish. Ceccanti has been invited to teach an elective available to Rice MBA students. While this idea is still in the conversation stage, Ceccanti plans to remain highly active in the Jones School community. *** Rice University The Jesse H. Jones Graduate School of Business is committed to our mission of developing principled, innovative thought leaders in global communities. Upholding the prestigious academic traditions of Rice University, the Jones GSB offers the Full Time MBA, MBA for Executives, and MBA for Professionals degrees. The MBA programs have been recognized in the U.S.A. and internationally for leadership and innovation by Business Week, U.S. News and World Report, the Financial Times, the Economist, and Entrepreneur magazine. An active network of over 4000 Jones GSB alumni have made a global impact in all areas of business, including entrepreneurship, finance, and energy. The Rice MBA Program is accredited by AACSB International. Craig Ceccanti, CEO, Pinot’s Palette (http://www.PinotsPalette.com) Craig Ceccanti is a founding member and CEO of Pinot’s Palette (formerly Pinot & Picasso), Houston’s first and premier, upscale BYOB Painting Studio. As a pioneer in the newly developed and rapidly expanding Sip and Paint industry, Craig has directed an innovative start-up business with one location to a concept which is now being sold nationwide. His contributions at Pinot’s Palette have involved strategy, financing, architecting proprietary technology, developing and standardizing operations, fundraising, building a team-based culture and a purpose-driven brand. These efforts have helped Pinot’s Palette attract both local and national media attention from TLC Network, The Business Journal, 002 Houston, Envy, Houston Press, ABC 13, Great Day Houston, among others. Utpal M. Dholakia, Professor of Management Utpal Dholakia is a Professor of Management at the Jesse H. Jones Graduate School of Business, Rice University in Houston, Texas. He has a master's degree in psychology and a Ph.D. in marketing from the University of Michigan, a master's degree in operations research from the Ohio State University, and a bachelor's degree in industrial engineering from the University of Bombay. His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. He also studies relational aspects of consumer behavior. He has published in a number of marketing and management journals, and consults with firms in financial services, energy, health-care and other industries. Mari Sokolowski, Marketing Director, Pinot’s Palette Mari Johnson Sokolowski is a key member of the Pinot’s Palette team and is responsible for all Marketing responsibly at the company. Her background in branding, sales and media relations has helped bring Pinot’s Palette to a new awareness level in Houston and nationally. Mari graduated from the University of Texas at Austin with undergraduate degrees in both Marketing (B.B.A., 2005) and Advertising (B.S., 2005). # # # Pinot’s Palette Pinot’s Palette is an upscale BYOB Painting Studio in Houston, Texas. The company first opened its doors in Houston, Texas, in May 2009 with the expectations of hosting classes three nights per week. Today there are four Pinot’s Palette studios locations serving over 500 painters per week, and franchising the unique concept nationwide is an eminent next step for their continued growth. Those interested in attending a Pinot’s Palette class can book their seats online, bring a bottle of wine and some friends and let Pinot’s Palette provide the rest. A local artist will guide you step-by-step through your selected painting. Find more information at www.PinotsPalette.com. End
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