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Wat-aah! Presents The "Let's Move! In After School" Tour And Launches The "move Your Body Challenge"
WAT-AAH! is the presenting sponsor for the touring after school event in the Charlotte area, and simultaneously launching a viral campaign highlighting the efforts of the First Lady and Beyonce's Let's Move Flash Workout!
WAT-AAH! will work closely with Kaleb "DJ Whoota" and Isaiah "iZiggy" Walls. These inspiring teenagers will lead "Let's Move! In After School" and will teach Beyonce's dance routine to an estimated 2,000 kids from over 30 elementary schools, YMCA's, and other after school programs. The tour will start in Charlotte and work itself through other cities in the South. The objective is to create excitement, buzz and increase participation with the ultimate goal of selecting a group of students to perform at the 2012 Democratic Convention in front of Mrs. Obama.
"With WAT-AAH! as a major part of our program, we are able to make a huge impact in these students' lives," says DJ Whoota. "WAT-AAH!'s contribution demonstrates their genuine concern for the health of all children and love for what's fun and exciting to kids -- like dance and music!"
"Move Your Body Challenge" is a new site (http://moveyourbodychallenge.tumblr.com/
"The real message behind these programs is that kids and teens are taking charge of their health and having a significant role in the fight against childhood obesity," says Rose Cameron, CEO of WAT-AAH! "We applaud Kaleb and Isaiah's vision and desire to motivate their own peers. We congratulate the kids who commit to practicing and continuing Beyonce's work-out routine. As a company, we are proud to be the presenters and are extremely excited to get kids moving," she adds.
WAT-AAH! is a line of functional water for kids free of sugar or sweeteners of any kind. Since 2008, the brand has been convincing kids to drink water as opposed to sodas or sugary drinks. WAT-AAH! is available across the US in over 6000 stores/supermarkets as well as 1,500 schools/districts. http://www.drinkwataah.com. For More Information Please Contact Christine Widga at christine@wat-