Search Engine Optimization|Is SEO Needed In Today's Market

Dec. 2, 2011 - PRLog -- Search engine optimization is something that every business today needs. It has become clear that in today’s day and age consumers that are looking for any product or service for that matter will pick which ever company stands out the most ONLINE. Think about it when you are looking for anything where is the first place you can go to find it? The internet has made life for a buyer much easier than it used to be. 10 years ago if you were looking for a plumber you would call a friend and ask if they know of one that is cheap and does good work. Today you would just go to Google and type in plumber in whatever city you live in and pick the first one or read their reviews then give them a call. If you were looking into buying a new computer most people would go to amizon.com or use the keyword “buy computer” online to find the best price for what you are looking for. This is why Search engine optimization (SEO) is so important today to every company owner.
Businesses today need to think about where they can get the most clients from when picking their advertizing or marketing program. Online you can reach millions of potential customers for a affordable price. When compared to direct mailings or direct sales search engine marketing towers over each other form of advertizing, but yet when presented with the idea of online advertizing most business owners stray from it. Why? It is because most company owners have heard this idea to many times and from too many different sales representatives. You can only feel like you not getting what you are paying for so many times before you stop “wasting” your money right?
What if I told you that you were not wasting your money? What if I told you the only reason it never worked before was because the person that you hired for the job did it wrong? What if I told you that all the work they did for you could be recovered in a matter of a couple days and tied into your site permanently and with just a few short weeks your site could be on the front page just like everyone always promised but never finished? Its true!!! Most SEO companies today forget about one big step to search engine optimization and that is on-site SEO content improvement H1 tags, Keyword tags, title tags, ext. You see search engine optimization has 2 methods: 1) on-site SEO this is the part where a programmer is needed. On-site requires FTP(File Transfer Protocol) access this allows a programmer to enter the coded part of your site and improve the way your site is written. It also allows Google to fully understand what you want to be at the top of the front page for. Since Google spiders cannot read, in all honesty they are dumb this is why each part of your site has tags so you can tell Google what keywords you want and which keywords should be ranking on the front page. So now that you have told Google what you want to be found for but you’re still not showing up on the front page right? Ok this is where step 2 comes in.
2) Off-site SEO – Off-site SEO means that you are building relevant content on the internet, so much to the point that you get other companies in your industry to notice you and start referencing you. With each piece of content you put out there having to do with your industry or your company using the keywords in your tags 15% of the time throughout your content. This makes you relevant and that is what Google wants remember there used to be commercials on TV for a certain search engine and they were promoting themselves as the most relevant search engine on the web? Do you remember which one? That’s right Bing before then Bing was a small search engine and no one really ever used it. Now they are one of the most popular. Then people actually started using it as one of the main search engines. Do you know how many search engines there are live on the web? The answer is over 200 and if you are looking for maximum exposure you need to be listed in every single one of them. As often as you hear the phrase “Google it”, Google still only captures about 50% of the searches done online each year. Now I don’t know about you but 50% is still not good enough for Organic Rankings Inc to be happy with. We want our clients in front of 100% of the people looking for your product or service. Now we know that to be number 1 for every search relevant to your company is not possible, but to keep you on the front page for as many keywords that produce traffic and improve your business that we can do.
Organic rankings inc uses 7 different methods for search engine optimization including natural rankings, local listings, directory placement, Blogs, articles, high PR backlinks, and social bookmarking. We also offer social media marketing campaigns as well as Pay per click marketing and reputation management.  These are all big things in online marketing that can produce huge amounts of traffic to your site in a very short amount of time, but only when done correctly. So I will leave you with this if you are looking for a firm to handle your online marketing check us out, and if you feel like you have been burned by every SEO company check us out for your free website analysis to see what is going on with your online presents.http://organicrankingsinc.com/

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