New account executive at Mobas Integrated Agency

Nov. 29, 2011 - PRLog -- Newly appointed Account Executive Tracy will work closely with hotel General Managers to co-ordinate marketing activities for the Novotel and Mercure hotel brands throughout the UK.

A Birmingham City University graduate with a BA (Hons) in Visual Communications: Graphic Design & Advertising, Tracy will also be responsible for developing marketing plans with hotels, and working with them to produce on-brand creative both on-and offline. Tracy will also play a role in supporting the rest of the Accor Account Team across Accor’s other brands Sofitel, Pullman, Ibis, all seasons and Etap Hotel.

Tracy joins Mobas from a design and marketing role at an East Anglia-based construction company, where she managed and created corporate identity and company literature, alongside the co-ordination of industry events and exhibitions.

Says Tracy, who brings a forward-thinking approach to proactive marketing activities, “This is a great opportunity to work agency-side within a contemporary company, where I believe I can make a big difference. Being involved in large-scale projects, simultaneously, and working within a fast-paced environment is an exciting challenge”.

James Wheatcroft, Brand and Strategy Director at Mobas and Head of the Accor team, says, “Tracy will join as the fourth member of the Accor account team at Mobas. Her appointment will mean we work more strategically with hotels, ensuring they deliver effective, on-brand communications.”  

Mobas: Brand. Design. Digital. PR.
W: www.mobas.com
T: 01223 841699

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Notes to Editors

•   Mobas is an integrated communications agency based in Stapleford near Cambridge. Founded in 2003, its core services include advertising, design, media planning and buying, strategy, PR and digital marketing.

•   On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.

•   National and international clients include Accor Group (Sofitel, Novotel, Mercure, Ibis, Etap and all seasons), Bluefin, Bupa, Countryside Properties, Durex, Greene King, Hitachi, Jagex, Loch Fyne, NHS Blood and Transplant, Novartis and Scholl.

•   Regional clients include Bidwells, The Cambridge Building Society, Cambridge University Press, Care UK, Fitnessworks, Francis Jackson Homes, Life Fitness, Orthomimetics, Knowledge Solutions, Papworth Hospital, Peters Elworthy & Moore, Ranier Technology, Red Lion Leisure Ltd, Signify, Taylor Vinters and TuckerGardner.



Media contact: Hellena Barnes / Suzie Young Mobas PR
E: hellena.barnes@mobas.com / suzie.young@mobas.com
T: 01223 841699    M: 07808 789689