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Jinny Software Wins Product Innovation Award at Russian Mobile VAS Awards 2011
Jinny’s VAVOOMB™ - Voice and VAS over mobile broadband – is recognized as the most strategically innovative new product on the market for mobile operators
VAVOOMB™ (pronounced Va-voo-mm) is a single identity, multi-device, unified communications solution that allows people to access their mobile services not only from their handset but now also using their laptop/desktop PCs and tablet devices. It extends the reach of a subscriber’s key identity - their mobile phone number (MSISDN) - to all their other devices.
The future of communications
The internet and mobile/wireless access to the internet has dramatically changed how people communicate with each other, going from traditional circuit-switched phone calls and SMS to Voice over IP (VoIP) and IP-based messaging. This in turn has given rise to ‘Over-the-
VoIP has been cited as one factor in the revenue decline of the traditional telecoms industry whilst other research suggests the mobile VoIP market is set to explode worldwide. The surge in popularity of smartphones and tablet devices mean that OTT providers are now offering consumers newer and cheaper ways of communicating with each other, thereby impacting operators even further: every VoIP call or IP message is revenue lost for the operator.
VAVOOMB has been designed specifically to help mobile operators counter this threat by leveraging the VoIP service concept to deliver an integrated service by utilizing their strongest assets and simultaneously converging traditional mobile VAS in a unified mobile broadband experience.
VAVOOMB is a carrier-class platform designed to provide access to core voice, messaging and other value-added services to subscribers using wireless or fixed broadband access networks from any device and deliver a consistent user experience irrespective of how the service is accessed.
“Winning this award validates the strategic importance of VAVOOMB,” says Richard Choi, Jinny Chief Commercial Officer. “VAVOOMB is a market changer; the first platform built that enables operators to actually benefit from the rise in VoIP use across the world. It is a simple and versatile service subscribers will love, and it is a service platform that promotes mobile operators back to the top of the telecoms value chain - by simply leveraging their existing assets.”
Notes to Editors
About Jinny Software (www.jinnysoftware.com)
Jinny Software offers a comprehensive range of messaging, call completion and mobile advertising solutions. Jinny’s messaging solutions drive increased efficiency in traffic management and enable the rapid introduction of new services. Call completion solutions exploit the potential of call-related services, driving revenue opportunities through subscriber services and increasing the profitability of voice services. Jinny’s Mobile Advertising Solution enables both operators and advertising agencies to implement mobile marketing and advertising campaigns.
Jinny Software operates from its headquarters in Dublin, Ireland. Implementation, project management, support and training are provided by service teams located in Brazil, Ireland, Kenya, UAE, Panama and Malaysia. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).
In September 2011, Jinny Software was awarded the Frost & Sullivan Best Practices Award for Global Mobile Messaging Infrastructure.
For further information please contact:
Jinny Software Ltd.,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2626
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Jinny Software empowers our Mobile Operator customers to rapidly deploy innovative services that drive revenue growth, manage costs and optimise the return on investment through a range of Messaging, Call and Media and Mobile Advertising solutions.