ACS Learning Services: Optimizing Learning for Business Growth

Richard Klingshirn of ACS Learning Services, a solution provider company at the upcoming marcus evans Corporate Learning & Talent Development Summit 2012, on optimizing learning initiatives to help organizations achieve business goals.
By: Sarin Kouyoumdjian-Gurunlian
 
Nov. 24, 2011 - PRLog -- Learning for the sake of learning has always proven to be ineffective, says Richard Klingshirn, Executive Managing Director, ACS Learning Services. What really drives a company’s strategy and top line is arming all personnel, especially the sales force, with the intimate details of the company’s products and services, he adds.

Ahead of the marcus evans Corporate Learning & Talent Development Summit 2012 in Braselton, Georgia, April 22-24, Klingshirn shares his thoughts on how learning and development initiatives should be set up for organizations to achieve their goals.

How can organizations optimize learning for business growth?

Richard Klingshirn: Learning with a focus on achieving a performance objective is where you can find the opportunity to make a difference. There must be a specific purpose.

In the high tech space, for example, the sales force must be armed and equipped with the information and knowledge it needs to convey to future customers. Training everyone quickly, effectively and efficiently will drive the top line for the organization. The more sales executives understand the technical details, the more they will be able to sell.

This does not mean that the company should disregard compliance training and leadership development - these are critically important too. Compliance training in heavily regulated industries, such as healthcare, insurance and financial services, is crucial to companies in these industries.

Do organizations overlook the training requirements of low level employees?

Richard Klingshirn: Most Chief Learning Officers (CLOs) recognize that their responsibilities extend to every single employee in the company, and in many cases with people outside the company such as partners and suppliers. However, with limited hours in the day and limited budgets, successful CLOs will prioritize initiatives based on a company’s strategy.

How could CLOs improve employee performance and engagement?

Richard Klingshirn: The most successful organizations are segmenting employees into different groups. Improving engagement for a 20 year old new hire recently out of college should be different from that of a 40 or 50 year old employee.

Today, a lot of effort is put into making sure learning is delivered to the younger demographic in a way that they are accustomed to. This includes technology-driven learning. The learning process for Generation Y should not be a structured, linear path that they are required to follow. They need the tools to interact the way they want. In the meantime, more experienced generations value the ability to network with colleagues and to share ideas face-to-face.

How could social media be better utilized in this space?

Richard Klingshirn: Organizations see the value of social networking, but they also wish to control the dissemination of all knowledge. Successful CLOs recognize that social networks are a part of people’s lives and that they cannot fight it. There needs to be a corporate position and directive on values and how certain situations should be handled. Social networks are here to stay, and we see CLOs putting them to better use.

What trends should CLOs prepare their organizations for?

Richard Klingshirn: The concept of informal learning in knowledge management is a big trend today. There should be access to tools in an organized and searchable way.

CLOs must take the information people are inundated with, and present it in a way that allows them to utilize it effectively. A technician out in the field trying to fix a problem needs to be able to zero in on the information he needs on a particular component, without having to go through a whole course or a 50-page paper-based manual.

Knowledge management is becoming increasingly important in an era of more information than we know what to do with.


Contact: Sarin Kouyoumdjian-Gurunlian, Press Manager, marcus evans, Summits Division

Tel: + 357 22 849 313
Email: press@marcusevanscy.com


About the Corporate Learning & Talent Development Summit 2012

This unique forum will take place at the Château Élan Winery & Resort, Braselton, Georgia, April 22-24, 2012. Offering much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes presentations on multi-dimensional ways in delivering business results, e-learning and succession planning.

For more information please send an email to info@marcusevanscy.com or visit the event website at www.cltdsummit.com/STPR

Please note that the summit is a closed business event and the number of participants strictly limited.

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Complementing our Summit format, the HR Network – marcus evans Summits group delivers peer-to-peer information on strategic matters, professional trends and breakthrough innovations.

LinkedIn: www.linkedin.com/groups?gid=3801684&trk=hb_side_g
YouTube: www.youtube.com/user/MarcusEvansHR
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About ACS Learning Services

ACS Learning Services is a leading provider of end-to-end learning outsourcing services that are integral to supporting a comprehensive talent management strategy, learning process outsourcing (LPO) engagement, or learning management system implementation. Learn more about ACS Learning Services at www.acslearningservices.com

About marcus evans Summits

marcus evans Summits are high level business forums for the world’s leading decision-makers to meet, learn and discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one business meetings. For more information, please visit www.marcusevans.com  


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Source:Sarin Kouyoumdjian-Gurunlian
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