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Magazine Advertisers Drive Major 2011 Growth in Mobile Action Codes
Nellymoser Study Finds Action Codes in Advertising Outnumber Editorial Appearances by a Ratio of 20:1
“Advertisers are finding real value in using mobile action codes to drive engagement, brand loyalty and to capture new business,” said John Puterbaugh, CEO of Nellymoser. “Integrating mobile into print campaigns enables advertisers to connect with readers in a way that traditional print-only campaigns without action codes cannot do.”
For its latest mobile action code study, Nellymoser surveyed the top 100 U.S. magazines by circulation and looked at the published issues from July to September 2011. To download a copy of the full report, go to: http://www.nellymoser.com/
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Nellymoser, a mobile technology company, creates instant, interactive consumer "engagements"
Nellymoser's engagements and apps range from contests and product videos to interactive multimedia engagements that can be shared on social media (e.g., Facebook, and Twitter) and include e-commerce for instant product purchases. Many of Nellymoser's clients use us for responding to action codes, such as 2D barcodes, QR codes, Microsoft Tags, Digimarc watermarks and NFC. Nellymoser's customers include leading publishers, advertisers, retailers, and consumer packaged goods companies.
Nellymoser was founded in 2000 and is headquartered in Arlington, MA.