Magazine Advertisers Drive Major 2011 Growth in Mobile Action Codes

Nov. 23, 2011 - PRLog -- Mobile action codes in magazine advertising grew significantly from Q1 to Q3 2011 while code use in editorial pages held relatively steady.  According to a new 2011 Q3 study of the top 100 U.S. monthly magazines by Massachusetts-based mobile engagement company, Nellymoser, Inc., action codes in advertisements outpaced editorial for magazine code usage by a considerable 20:1 margin in September – 482 advertisement codes versus 25 editorial codes. This represented a big increase from January when there were seven advertising action codes for each editorial code.

“Advertisers are finding real value in using mobile action codes to drive engagement, brand loyalty and to capture new business,” said John Puterbaugh, CEO of Nellymoser. “Integrating mobile into print campaigns enables advertisers to connect with readers in a way that traditional print-only campaigns without action codes cannot do.”

For its latest mobile action code study, Nellymoser surveyed the top 100 U.S. magazines by circulation and looked at the published issues from July to September 2011. To download a copy of the full report, go to: http://www.nellymoser.com/qr-in-advertising.

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About Nellymoser

Nellymoser, a mobile technology company, creates instant, interactive consumer "engagements" and rich media apps on mobile devices, such as tablets and smartphones.

Nellymoser's engagements and apps range from contests and product videos to interactive multimedia engagements that can be shared on social media (e.g., Facebook, and Twitter) and include e-commerce for instant product purchases. Many of Nellymoser's clients use us for responding to action codes, such as 2D barcodes, QR codes, Microsoft Tags, Digimarc watermarks and NFC. Nellymoser's customers include leading publishers, advertisers, retailers, and consumer packaged goods companies.

Nellymoser was founded in 2000 and is headquartered in Arlington, MA.