Unluck Your creativity and Put an End to a Common Taboo

Nov. 23, 2011 - PRLog -- More than 5 million children in Europe alone suffer from bedwetting, making it the 2nd most common chronic condition in children after asthma. Contrary to popular belief, bedwetting is not always a psychological or behavioural problem - it is a recognised medical disease (Primary Nocturnal Enuresis-including overproduction of urine during night).

Despite these numbers, many parents lack awareness and understanding of the condition. It becomes a taboo in the family and social environment, and is hard on a child’s self-esteem. Since it’s not a fatal disease, many doctors simply let desperate parents and their children struggle with routine toilet training to postpone the problem, while hoping the children will grow out of it, instead of providing effective treatment. Although bedwetting tends to disappear spontaneously as the child grows, a significant proportion of patients continue to wet the beds into adolescence or adulthood.

It is a fact that in most cases, it can be treated effectively and permanently. So help is available. Not enough parents and health care professionals are taking advantage of it.
For decades, Ferring Pharmaceuticals has been working around the world to raise awareness of the disease. Still it’s a taboo and a significant number of children and families are struggling everyday – not knowing that there could be a way out. The company now turns to Boblr.com - the open marketplace for creativity – to facilitate a creative competition in order to reach the smart creatives around the world and ask them to help find new ways to create awareness and understanding of bedwetting in children.

Malene Sihm Vejlsgaard, Founder of Boblr says, “The winner will not only get an award of €10,000 but also make a huge impact for families around the world. As we encourage creatives to unlock their creativity, we have made this competition quite open. The idea could be whatever the creative talent thinks is the most innovative and effective way to get the message across to parents, school teachers and physicians. We would love to be surprised…!”

The winner of the competition will be awarded €10,000. Deadline for sending in solutions via Boblr is January 16th, 2012. More about the competition can be found on http://www.boblr.com

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Boblr is the open marketplace for creativity - the new way the world develops and buys professional creatives.
We connect great brands with creative talents - creating a win-win for both parties:

The client cherry-picks the very best brand, design, or communication solution from a pool of creative solutions, and spots new talent with no or low risk. It's truly global!