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CORE4 Research Transforms Market Research with Telligent
CORE4 Research improves retail marketing campaigns and sales with Telligent Community.
“Companies are looking for ways to tap into their customer base and discover what consumers think about and expect from their brands,” said Suzanne Clark, Operations Manager, CORE4 Research. “We enable our clients to improve their marketing strategies and sales tactics by engaging retail consumers and capturing their feedback on new products, packaging and shopping habits in our Livebranch community.”
Compared to traditional research methods, conducting market research in online communities is a quick and cost-efficient method for researchers to gather and analyze consumer feedback. Companies identify higher quality feedback from shoppers because they are more open and honest with their opinions online. In addition, companies can act on customer feedback rapidly now that research projects take days and weeks, rather than weeks and months.
“Understanding what customers want is critical to a company’s success,” said Wendy Gibson, Chief Marketing Office, Telligent. “CORE4 Research creates an engaging and effective way of gathering market insight that equips organizations to exceed customer expectations.”
Constellation Research recently selected Henry Ho, Partner at CORE4 Research, as a SuperNova award winner for its 2011 SuperNova Awards. Nominated in the social business category, Constellation recognized CORE4 Research as a pioneer in emerging and disruptive technologies based on its use of the Livebranch research community.
“We are impressed by the level of passion and commitment by the award winners for not only applying disruptive technologies but also sharing in how they’ve overcome the odds inside their organizations to create a climate for innovation and success”, stated R “Ray” Wang, Principal Analyst & CEO, Constellation Research, Inc.
Hear from the experts directly and register for CORE4 Research’s free webinar to sharpen your market research skills on Wednesday November 30, 2011.
Telligent Community is social community software designed for flexibility in building customer-facing communities that achieve your business objectives for improving customer support, building brand loyalty and strengthening member networks.
About CORE4 Research
CORE4 Research is a full-service research provider specializing in qualitative and quantitative shopper research. Our experienced staff helps clients better understand their shoppers' desires, needs, motivations, and behaviors to better market their products in the retail space.
One of the pioneers in enterprise social community and workforce collaboration software, Telligent helps companies worldwide to implement social communities for their employees, customers and partners. Its powerful community development platform allows customers and partners to customize their community experiences and build award-winning applications on top of the platform.
Telligent differentiates itself with an ease of business and a level of confidence to which seasoned and successful organizations are accustomed. With a customer-focused culture, Telligent sets the social enterprise standard for positive business outcomes. With Telligent, thousands of organizations worldwide have created successful communities that drive collaboration, communication, innovation, networking and support, including American Marketing Association, Dell, Intel, Microsoft, Psion, U.S. Department of Defense - All Partners Access Network (APAN) and more.
Learn more about Telligent by visiting telligent.com.
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