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POLY-WOOD, Inc. Acquires the Image Group and Expands Services and Focus
The Image Group, design firm serving northeastern Indiana is aquired by Poly-Wood, Inc. The services and focus of the firm will be expanded under the new ownership.
The Image Group, which has provided graphic creation and production services since 1969, will expand its services to include client focused graphic design and advertising including web development and media placement while refocusing production capabilities. “Our goal is to build upon the wealth of creative expertise within the Image Group and further expand its focus to a full service agency providing quality work to not only the region, but the state as well,” said Chad Yordy, recently named vice president of sales and marketing for the Image Group.
Through refocusing efforts, the Image Group will continue to offer professional design and content creation from corporate identity materials to multi-media advertising. Expanded services will include print and electronic graphic design, web development and media planning and placement.
“With the greater emphasis on expanding the Image Group as a full service advertising agency, we have named a well-respected printing firm, Lithotone, Inc. of Elkhart Indiana as our print production partner,” said Doug Hertel, the Image Group’s recently named director of marketing. “We look to this partnering to further benefit our client base as Lithotone offers expanded press capabilities and print-focused expertise.”
The acquisition and realignment is expected to position the Image Group as the one of the area’s largest design and advertising firms. The capabilities, partnerships, expertise and media and print buying potential will be at a level not previously available in the region.
Additionally, with the acquisition by Poly-Wood, Inc, one of the areas’ foremost manufacturing entities, the Image Group will have the solid backing for expansion and growth. Immediate upgrades to hardware and software are planned to boost the capabilities of the Image Group.
“We look for a seamless transition for the clientele of the Image Group,” said Hertel. “As the creative services grow, we also look to expand our staff of creative as well as account supervisory personnel.” The six member creative staff of the Image Group will continue to be located at 927 West Brooklyn Street in Syracuse.
For more information about the Image Group and its creative, advertising and marketing services, visit www.imagegroupinc.com