Campingworld.co.uk takes on Groupon with 50% off Daily Deal offering - 12pm - Monday 21st November

Nov. 20, 2011 - PRLog -- Camping World is once again set to lead the pack by adopting a Groupon-style sales strategy this winter. Bouyed by better than expected winter sales figures in widely reported weak market conditions, Camping World are utilising their size and purchasing ability by offering huge consumer discounts in time-limited deals.

The strategy is simple and now well established within the consumer spending mindset: offer a popular item at an unbeatable discounted prices and sell in volumes high enough to make the necessary margin. A high volume, fulfilment-intensive strategy, but one that creates a good marketing buzz and rewards both retailer in the form of strong sales and new customers, and the customer in low prices.

Details page: http://www.campingworld.co.uk/Information.aspx?TranslationLargeID=1039

In a bold move set to energise the winter market, Camping World are set to release half price deals on 3 of their best-selling snow boots at 12pm on Monday 21st November. Timed to coincide with early Cyber Monday and Black Friday promotions, the deal will be valid for purchases within a maximum 24 hour timeframe, ending at 12pm on Monday 28th November. All prices are set to significantly beat all industry prices by a large margin, showing good valid to the end customer.

Limited stock has been allocated to the discounted offers, with only 500 pairs of boots per style available in the deal. Strong early sales could see the deal ending much earlier.

A sound retail strategy, Camping World have engaged extra staff to cope with demand and turnaround the fulfilment process quicker for customers. Customers can expect to receive their purchase within 7 days. A positive story in the current climate, Camping World is planning to lead the way in engaging with consumer spending, and is committed to cutting prices where possible to aid the family budget.

As well as this press release, Camping World are releasing information about the deal through their Facebook page on Monday morning and also through Twitter to create an urgency buzz on the social networks before the deal goes live at 12pm.

EXCLUSIVE INFORMATION: Boots on offer are to be the Trespass Lara Womens Snow Boot, the Trespass Yetti Mens Snow Boot and last year's most popular kid's snow boot nationwide, the Trespass Kukun available in 3 colours (Black, Red and Blue)

Sure to be very popular, the deal starts at 12pm Monday 21st November at http://www.campingworld.co.uk and is also available through Camping World's eBay and Amazon stores

For any further information please contact Michael Cloake on 01252 316 649

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CampingWorld.co.uk is one of the UK's best e-commerce sites for camping and leisure retail and ski wear during the winter ski season. Camping World also has multiple superstore sites in Surrey, Sussex and Hampsire and the largest UK outdoor tent display