Shop Local, Make a Big Difference on Small Business Saturday, November 26

Gooseberry Patch encourages customers & fans to support their favorite small businesses by shopping locally on the Saturday after Thanksgiving
Nov. 17, 2011 - PRLog -- First there was Black Friday, then Cyber Monday. Now, there's another reason to shop! The 2nd annual Small Business Saturday is a new shopping day designed to support small businesses across the United States. This year, it falls on November 26, and Gooseberry Patch is helping to spread the word.

"Gooseberry Patch has its roots in small business, and in fact, our cookbooks and calendars are sold by  a network of thousands of small, independent gift & specialty retail shops," says Jo Ann Martin, co-founder of Gooseberry Patch, an independent cookbook publisher headquartered in Columbus, Ohio.

"Local shops are some of our favorite places to find unique and handcrafted gifts, which is why we're happy to support Small Business Saturday and encourage all of our customers and fans to 'shop small' this holiday season," says Vickie Hutchins, co-founder. "If millions of Americans shop small, it will be huge!"

To find a store where Gooseberry Patch products are sold locally in the United States and Canada, please visit

About Small Business Saturday
Small Business Saturday was founded by American Express OPEN, the company’s small business unit, in 2010. The "Shop Small" movement is intended to drive shoppers to local merchants across the United States, by encouraging shoppers to shop at small businesses on the Saturday after Thanksgiving. This year, Small Business Saturday is November 26.

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Started by two moms, Gooseberry Patch has been publishing cookbooks since 1992 and their offering includes over 200 titles. Each is priced under $17, filled with easy & affordable recipes and geared toward today's time-strapped, budget-conscious family.

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