Automated Storage Solution Systems Leader, Sapient Automation Names Colman Roche Executive VP

Expert at Designing and Implementing Split Case and Item Material Handling Systems Focused On Reducing Labor and Floor Space while Increasing Ergonomics for Order Picking, Spare Parts, MRO, Tool and Die, Consolidation and Manufacturing Applications
Colman Roche
Colman Roche
Nov. 16, 2011 - PRLog -- Hatfield, PA — Colman Roche has been named Executive Vice President at Sapient Automation. Roche will be responsible for leading multiple facets and areas within Sapient Automation while implementing automated storage and retrieval material handling systems including Viper VLMs (Vertical Lift Modules), Avenger Vertical Carousels and Hornet Horizontal Carousels and Shark Inventory Management Software which is sold and integrated through its dealer business partners.

Roche the former VP of Sales for KardexRemstar brings to Sapient Automation a wealth of experience having spent 13 years in the Remstar and later the KardexRemstar, Westbrook, Maine, organization. He started as the Horizontal Carousel Product Manager, Director of Systems Sales and was promoted to Vice President of Sales. Prior to joining KardexRemstar, Roche was employed by White Systems, Kenilworth, New Jersey, where he served as product engineer, research and development engineer, project manager, and systems engineer.  

“We are building the best of breed automated storage and retrieval company and are excited to have one of the leaders of the industry joining our organization,” says John Molloy, CEO.

Roche holds a B. Sc (Eng) from Trinity College, Dublin Ireland, a Dip. Eng. from the Dublin Institute of Technology, an MBA from Rutgers University, New Brunswick, New Jersey and Executive Education Certificate from Harvard Business School.  He is a member of The Institution of Engineers of Ireland (IEI), the American Society of Mechanical Engineers (ASME) and Materials Handling Institute of America (MHIA).

Colman Roche is an expert in creating and implementing systems utilizing the Hornet Horizontal Carousel which is comprised of a series of bins with shelves that rotate on a track horizontally. Multiple horizontal carousels are used in one integrated workstation called a pod. A wave of orders is downloaded to the workstation. Batches of eight to ten orders are then sent to the carousels. The carousels will begin rotating automatically and stop at the first pick. A Pick to Light Lightree directs the picker as to which carousel, the item and quantity to pick. The picker completes the batch in a round robin fashion until the batch is complete. The orders are then sent to shipping or the next workstation and the next batch is started until the entire wave is completed.

Implementing vertical and horizontal storage and retrieval solutions such as the Avenger Vertical Carousel and Viper VLM (Vertical Lift Module) is also Roche's expertise. The Avenger Vertical Carousel is a series of shelves or carriers rotate vertically and deliver the required part or item to the operator at an ergonomic height work counter with a click of a button, scan of a bar code or voice command.

The Viper Vertical Lift Module (VLM) provides vertical storage by having two columns of trays (front and back) with a robotic inserter/extractor device running down the center. The operator simply uses a click of a button, scan of a bar code or voice command to deliver the required parts or items to the operator at an ergonomically positioned work counter. In fact, the height of the tray delivery can be personalized for each user’s exact needs. Likewise, a tilt tray system called ViperTilt™ will deliver the tray and tilt it up so an operator can easily reach the entire tray without reaching, stretching and bending and a laser Pick to Light system called LaserViper will place a red dot to a fraction of an inch on the exact item to be picked to increase accuracy.

Sapient Automation, a subsidiary of MDCI, is a leading provider of automated storage and retrieval systems for manufacturing, distribution, warehouses, institutions, retail and wholesale. A full provider of automated and robotic Viper Vertical Lift Modules (VLMs), Avenger Vertical Carousels, Hornet Horizontal Carousels, Shark Inventory Management Software, Spitfire Pick Carts and more. For information about Sapient Automation call 888-451-9711, email:  or visit the Sapient Automation web site at

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Sapient Automation, a leading provider of intelligent automated storage and retrieval systems (AS/RS) including Viper VLMs (Vertical Lift Modules), Avenger Vertical Carousels, Spitfire Pick Carts and full range of Shark™ Inventory Management Software.

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Tags:Automated, Industrial Storage, Vertical Storage, AS/RS, Order Picking, High Density Storage, Horizontal Carousel, VLM
Industry:Business, Industrial, Technology
Location:Doylestown - Pennsylvania - United States
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