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What is Search Engine Marketing?
The Internet or World Wide Web is now around 20 years old and even those of us who were not born in the eighties are today drawn into the world of websites and online browsing.
If you have a shop or business with a physical presence i.e. a building you have to tell people where you are so they know where to visit and what you sell. Marketing does this or if you are lucky customers walking past may call in but you certainly wouldn’t open a shop and sit back to hope for the best. Well its very similar with websites, the best looking website does not mean that everyone will visit, this is where search engine marketing comes along. As a website owner you need to tell search engines what service you offer or product you sell so they can direct customers to you.
Search engines such as Google and Bing review websites and deliver the relevant results back to the user or potential customer who has asked a question or performed a search looking for something in particular.
Search engine marketing incorporates search engine optimisation (SEO) or natural search and pay per click (PPC). As a website owner you can choose to do either one of these or you can increase effectiveness and have a search engine marketing campaign using both SEO and PPC to target your potential customers and maxmise your revenue.
Search engine optimisation involves analysing a website to allow search engines and visitors greater accessibility. Increasing natural ranking positions within the search engines can lead to an increase in sales. SEO involves analysing the technical performance of your site; ensuring content is relevant, the navigation and site design is search engine friendly and using the right keywords to name but a few SEO methods.
Pay per click is exactly what it says, with the owner of the website paying per click to bring customers to their website who they can then convert to sales. PPC is great way to find customers but once they arrive on your website they need to be convinced to buy. This is where SEO can help to make your website not only search engine friendly but ensure that the user experience is right and customers stay.
For a local company in Norwich, PPC (http://uk.omgpm.com/