Britain's Coastal Businesses Get Boost From Coast Radar

Nov. 14, 2011 - PRLog -- The number of staycations, UK weekend breaks and day trips is ever increasing, meaning that more visitors than ever are flocking to coastal resorts.  Coast Radar, an online community that brings visitors together with all types of businesses in coastal regions, is on hand to help local businesses take full advantage of this renewed interest.

Coast Radar – www.coastradar.com - is the only comprehensive guide for things to do and places to stay around the coast of Britain.  Specifically designed as an affordable platform for businesses to promote themselves, with the potential to reach 42,000 absolute unique visitors (Google Analytics: July 2011), it is the fastest growing coastal holiday information site that offers a wealth of information, expertise and tailor-made marketing support for coastal businesses.

Coast Radar is the brainchild of Ian Barnes, an experienced IT enterprise architect and internet marketing expert.  A lover of Britain’s beach resorts and a keen water sports enthusiast, Ian found that the number of websites he had to visit to get the range of information he needed was daunting and time consuming. He recognised the clear need for a single platform to help tourists find what they needed quickly and easily, which in turn could help local coastal businesses reach potential customers.  And so, Coast Radar was born.

Covering the entire coast of the UK, initial listings are free, but businesses have the option to choose from three further levels of enhanced listings – Standard, Business and Business Plus.  Features include location markers, a clickable website address and SEO listings through to photo galleries, social media references and keyword review and selection.  In addition, Coast Radar offers a free consultation to optimise listings at Business Plus level. Businesses can not only benefit from quality traffic to their own sites, as a result of the online marketing expertise of Barnes and his technical team, but they can be sure they are being seen in the right spot that is associated with their region.  

“We understand that small outlets or single owner tourism businesses such as a B&Bs may not have large budgets to promote themselves or the knowledge to increase the marketing performance of their website.  Yet it is crucial for these businesses to get visitors through the door all year round.  That is why we offer affordable packages that give businesses the benefits of advertising their service, while also drawing on our expertise to drive traffic to their websites,” comments Ian Barnes.

Independent of any other travel organisation, Coast Radar does not charge a commission and does not share data with any third party organisations.

For further information and to see the site in action, visit www.coastradar.com

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Notes to Editors:

Coast Radar is a ‘one-stop’ website for finding information on coastal areas, operated by online marketing specialists to the leisure and tourism industries, Praeparo Ltd.  

In addition to a free listing, businesses can also choose from three further levels of enhanced listings:

- Standard – £29 a year.  Benefits include being able to highlight discounts and promotions, add a photograph or logo, display an email address and clickable website address, a listing views count, sales description and a SEO optimised listing.

- Business - £69 for the year.  Benefits include a SEO link in the sales description, photo gallery and promotions pack with social media references such as Twitter, Facebook, Blog and Newsletter.

- Business Plus - £99 per year.  As above, but also keyword review and selection, two recommended links on Coast Radar's search engine results and free consultation to optimise listings.

For further information please contact:

John Eskdale or Beccy Whittles
Pilotmax
020 8334 0200
john@pilotmax.co.uk/beccy@pilotmax.co.uk