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Keren Peters-Atkinson Promoted to Chief Marketing Officer of Madison Commercial Real Estate Services
South Florida Professional Assumes Top Marketing Position for National Organization
In her new role, Mrs. Peters-Atkinson's responsibilities include developing and deploying MCRES' marketing programs for each of its divisions; expanding the organization's online and social media efforts; increasing brand awareness; and expanding MCRES' national sales efforts. In addition to heading a marketing team of 15 professionals in two countries and collaborating with a sales team nationwide, she writes the company's award-winning weekly work-life advice e-newsletter/
"In her three years with MCRES, Mrs. Peters-Atkinson has brought our marketing and PR efforts to an entirely new level, helping us to grow our business even in an exceptionally challenging economy," said Mr. Rosenbaum, in making the announcement. "Under her direction, we have developed new websites and collateral materials, capitalized on media opportunities, instituted ‘The Trusted Advisor' blog, expanded trade show participation and presented at top-level professional seminars. We are pleased to recognize her many achievements and look forward to the continued success of our marketing efforts under her leadership."
Mrs. Peters-Atkinson has 15 years experience in marketing, communications, public relations, sales management, and event planning for the real estate and financial services industries. ywqosf Prior to joining MCRES, she was National Marketing and Business Development Manager at Bayview 1031, a division of Bayview Financial, L.P. Earlier positions included Director of Marketing and Business Development at Southern Homes a/k/a SH Communities, a builder-developer of residential and commercial property in Florida; and Director of Communications and Marketing for the Builders Association of South Florida.
From 1999 to 2003, Mrs. Peters-Atkinson was President and CEO of Image Builders Public Relations, a Florida-based boutique PR firm providing marketing and PR support for the real estate and travel industries. She holds a masters degree in Leadership with high honors from Nova Southeastern University, a bachelor's degree from Florida International University, and an associates degree from Miami-Dade College. Raised in South Florida, Mrs. Peters-Atkinson resides in Pembroke Pines, Florida.
In 2011, Mrs. Peters-Atkinson's work on "Monday Mornings with Madison" won the Outstanding Achievement Award from Interactive Media Council, Inc. In addition, her work was recognized with Magnum Opus Awards in 2010 and 2011 for Outstanding Achievement in Custom Media, Best Series of Articles in an Electronic Publication for "Monday Mornings with Madison," judged by the Missouri School of Journalism and presented by ContentWise. Mrs. Peters-Atkinson's contributions to the MCRES blog, "The Trusted Advisor," were also recognized with Outstanding Achievement Awards from both Magnum Opus and the Interactive Media Council, Inc. in 2011. In 2005, she received the Platinum Award for Marketing Director of the Year in the Florida's BEST Awards Program presented by the Miami Herald, El Nuevo Herald and the Builders Association of South Florida.
With corporate headquarters in Lakewood, N.J. and offices throughout the U.S., Madison Commercial Real Estate Services has over $100 billion in insured transactions and offers an array of specialty services for the commercial real estate market nationwide. Companies under the MCRES umbrella include: Madison Title Agency, a nationwide full-service title company that handles searches, writes policies, manages transactions and provides closing and escrow services, as well as providing customized REO solutions; Madison SPECS, offering expert cost segregation studies; Madison Exchange, one of the nation's leading Qualified Intermediaries handling §1031 Exchanges; LeaseProbe, producing commercial lease abstracts and handling Lease Administration and CAM Audits; Real Diligence, offering accurate and reliable financial due diligence for commercial real estate acquisitions and distressed asset acquisition support; and DocProbe, obtaining trailer documents, including Mortgages, Title Policies, POA's, CEMA's, UCC's and Assignments, post closing in a systematic, efficient, quick and trackable way for lenders and investors.