ERT Group Hires Laura Sherman To Head Marketing Department

Nov. 9, 2011 - PRLog -- FT. LAUDERDALE, FLORIDA – Enterprise Resources Technology Group (ERT Group) announces the hire of Laura Sherman to the position of Marketing Manager. Sherman provides ERT over a decade of experience designing and executing integrated marketing campaigns that generate new business leads, boost sales conversion rates, and cultivate long-term client relationships.

Sherman’s role is to plan and manage initiatives across a wide range of online and traditional marketing platforms – including website optimization, online pay-per-click (PPC) campaigns, blogs, special events, webinars, PR, e-newsletter campaigns and social media. Sherman will report directly to the CEO and work closely with the sales team to design messaging and programs that produce qualified leads and accelerate the sales cycle.

“ERT’s strategic objectives were a perfect match with my resume,” said Sherman. “The company has the right portfolio of ERP, CRM and business intelligence products. It has the team on board to deploy these solutions in a way that delivers bona fide business results for clients – on time, on budget, without unpleasant surprises. Now it’s time to get that message out to a broader audience to take ERT to the next level. My job is to help make that happen, just as I’ve done throughout my career.”

Prior to joining ERT, Sherman was Marketing Manager for Island Sky Corporation, where she coordinated online and traditional marketing tools into an integrated effort that generated new revenues for the company, at the lowest possible customer acquisition cost. Sherman revamped the firm’s corporate branding, deployed a new website that consistently achieved top-ten search engine rankings, and developed a robust lead response and conversion tracking system, among several other initiatives. Over the span of her ten-year career, Sherman has contributed to successful advertising and marketing campaigns for several high-profile brands, including Nissan, Pizza Hut, Lennar Homes, Miami Dolphins and Florida Panthers.

Sherman earned a bachelor of arts in Advertising and Marketing from Florida International University.

Corporate Information
Enterprise Resources Technology Group, Inc. (ERT Group) is a technology consulting firm that empowers companies to grow and succeed with business solutions that streamline processes, improve productivity, and squeeze more profit from operations.

Founded in 1999 by CEO and industry veteran Michael Medipor, ERT Group is a Microsoft Gold Certified Partner and a 2010 President’s Club member for Microsoft Dynamics, elite certifications that give clients across a broad range of industries (including distribution, manufacturing, financial services, professional services, and not-for-profit organizations) peace of mind that the solutions ERT deploys will work – completed on time, on budget, and without surprises.

For more information, contact ERT Group at http://www.ertgroup.com or 954-825-0888.

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ERT Group, Inc. is a full-service technology provider specializing in:
* Enterprise Resource Planning (ERP) Solutions* Customer Relationship Management (CRM) Solutions
* Business Intelligence (BI)

* Microsoft Gold Certified Partner
www.ertgroup.com