Nov. 9, 2011
-- WITH A STRONG EMPHASIS ON FINISH, FIT AND FUNCTIONALITY, GRP.E IS QUICKLY PAVING ITS WAY TO THE FOREFRONT OF TODAY’S PARTY AND FASHION SCENE AS THE ULTIMATE PARTY JEAN OF ALL TIME.
LOS ANGELES, CA, August 2011. A lifestyle denim brand, Grp.E caters specifically to the party culture of today’s rock star generation. Clubs and lounges are about more than just the music, the food, the drinks, and the atmosphere – it’s about the people and their attitude. Symbolizing the lifestyle of “Work hard, play harder,” Grp.E inspires men and women from all over to create and maintain human connections forged from the night’s social scene. This is a brilliant line of men's jeans whose fits are both inspired by and named after legendary players of the past and present – legends who evoke envy through their conquests and who inspire men around the world to do more beyond what’s expected. Grp.E aspires to make you feel limitless.
With their signature patented “Snap Button Fly,” the fastest opening fly in the world, Grp.E has quickly set its product apart from any other. This innovative collection has launched 7 styles, 3 fits, and 7 leg shapes and is soon to be complimented by a full range women’s denim this upcoming Fall. Produced at the same factory that makes Guess, Lucky Brand, Diesel and All Saints, Grp.E’s premium party jeans are made and created by only state-of-the-
art and top notch machineries. This highly sought-after collection emphasizes and compliments the lifestyle of this century’s go-getting, fun-having, party generation. Founder and creator of Grp.E, Tommy Pham started his luminous career in New York City working for American Eagle Outfitters and going on to Ecko Unlimited, where he helped create the G-Unit brand for 50 Cent. In 2006, Pham went to Express and quickly branded their jeans with the signature “Horizon” back pocket embroidery while simultaneously launching Express into a more premium product by creating the “King of Prides” sub brand. With his expertise and focus on fit and function, Pham was offered positions as a lead designer at Citizens and Mek Denim, but he graciously declined in order to pursue his dreams of owning his own fashion brand. Launched in San Francisco in May 2010, Grp.E continues to be a testament to Pham’s hard work, innovation and oncoming success. The ultimate party brand, Grp.E is ready to knock your pants off.
For more information on Grp.E, please contact Shannon@xposepr.com