Former L’Oreal Marketing Exec Joins Marketing Management Analytics as SVP, Strategic Accounts

Nov. 9, 2011 - PRLog -- Wilton, Conn., Nov. 9, 2011– Marketing Management Analytics (MMA), a leader in helping companies plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced the hiring of veteran client-side marketing executive Mark Anton to the position of Senior Vice President, Strategic Accounts.

Anton comes to MMA from L’Oreal, where he was most recently Vice President of Consumer and Market Intelligence for the company’s Consumer Products Divisions. A member of the MMA senior leadership team, Anton will report directly to MMA CEO Pat Cummings.

Anton, who has also held senior analytic and market research positions at Phillip Morris, Clairol and ADP, is noted for his ability to drive strategic efforts to integrate data and insights into the business process and budget planning of marketing operations at major brands, delivering measurable results.

At MMA, Anton will be responsible for working with strategic accounts to leverage MMA’s high-value analytic solutions in order to create continuous, repeatable value, and will work with MMA’s leadership team to drive key innovation initiatives.  Anton’s deep experience in integrating analytics with consumer attitudinal insights provides a unique combination of capability and skill necessary to partner with clients and guide forward-looking business strategies.

“Clients are increasingly looking for analytic firms to create measurable, incremental value from the consultative services and solutions they provide,” said Cummings. “Mark brings a unique combination of leadership experience, plus technical, boardroom and analytic expertise. He is recognized as an enabler of people and ideas and a catalyst for change. He has also demonstrated an ability to work seamlessly across business units and cross-functional teams to effectively integrate relevant solutions, business process and strategy. These skills position him well to provide clients with the value-creation capabilities they are seeking.  We’re thrilled to have someone of Mark’s high caliber and record of accomplishment joining the MMA team.”

“MMA has defined itself as a leader and innovator in aligning marketing mix analytics with ‘mind of the consumer’ attitudinal insights, targeted research and strategic consulting on a global scale across almost every industry,” said Anton. “It’s also proving itself to be an innovative leader that moves quickly to solve for and implement dynamic, disruptive change. This makes it a great time to join MMA. I look forward to working with the leadership team to continue the growth and momentum of the past year.”

In the past two months, MMA has also hired ten new Senior Analysts with cutting-edge analytic programming skills, in order to handle the strong demand from major brands for its consulting and analytic services.

About MMA
MMA is a unit of the top four global custom market research company Synovate. For more information on MMA, please visit http://www.mma.com/about_mma.html.

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MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance.