Frost & Sullivan: Enhanced Productivity Benefits Plump Up SEA Animal Feed Ingredients Market

Greater Awareness of Product Benefits to Increase Product Penetration across Target Species
Nov. 8, 2011 - PRLog -- Kuala Lumpur, Malaysia – The rising population and the reducing per capita availability of land in Southeast Asia are placing emphasis on higher productivity in animal husbandry. The proven efficacy of feed ingredients as productivity enhancers will encourage more market participants to use them in their animal husbandry systems.

Currently, due to the increase in animal protein consumption and the greater affluence of the population, all classes of animal feed ingredients are showing growth.

New analysis from Frost & Sullivan, Analysis of the Southeast Asian Animal Feed Ingredients Market, finds that the market earned revenues of US$1.16 billion in 2010 and estimates this to reach US$1.44 billion in 2017. It analyses the target species of swine, ruminants, poultry, and others (aquaculture and companion animals). In this research, Frost & Sullivan's expert analysts thoroughly examine the following product types: vitamins, acidifiers, amino acids, trace minerals, enzymes and others – probiotics, fatty acids, and antioxidants.

“The importance of reducing costs in animal husbandry cannot be underestimated and the clear advantages of using feed ingredients as cost-effective productivity enhancers should be communicated to end users,” says Frost & Sullivan Research Analyst Kaushik Ramakrishnan Shankar. “Participants are increasingly disseminating scientific evidence proving the efficacy of animal feed additives to farmers, thereby improving the usage of the ingredients.”

However, the diversity of target species makes it difficult to reach out to the customers with promotional messages. Traditional and orthodox practices of animal husbandry along with erratic governmental intervention at the policy level are slowing down the penetration of cutting-edge products.

Southeast Asian feed ingredient manufacturers must undertake extensive marketing campaigns to compete with the productivity levels of their North American and European counterparts. The presence of multinational companies will bolster the market, as it ensures the availability of novel ingredients and technologies as soon as they are introduced in the developed markets.

“Regional manufacturers should make the most of the participation of foreign companies and develop strategic relationships with them and each other to synergise their strengths and fill the gaps in their product portfolios,” notes Shankar. “Such alliances have been useful for market majors and their success and strategies could be replicated by other participants.”

If you are interested in more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at, with your contact details.

Analysis of the Southeast Asian Animal Feed Ingredients Market is part of the Food & Beverage Ingredients Growth Partnership Services program, which also includes research in the following markets: European market for digestive ingredients in animal feed market, U.S. market for digestive ingredients in animal feed, U.S. market for nutritional solutions in animal feed, European market for nutritional ingredients in animal feed, European market for shelf life ingredients in animal feed, and U.S. market for shelf life ingredients in animal feed. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan
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Analysis of the Southeast Asian Animal Feed Ingredients Market

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +603 6204 5832
F: +603 6201 7402

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
F: +603 6201 7402

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Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's research and consulting services empower clients to generate, evaluate, and implement effective growth strategies.
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Tags:Southeast Asia, Animal Husbandry, Animal Feed Ingredients, Productivity Enhancers, Protein, Swine, Ruminants, Poultry
Industry:Food, Agriculture
Location:United States
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