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Humboldt County Headwaters Fund Benefits from Strategic eMarketing Program
Throughout the summer and fall of 2011, the Headwaters Fund in Humboldt County was able to drastically increase public awareness and positive press after a successful multi-channel marketing and outreach campaign developed by Strategic eMarketing.
The Headwaters Fund is comprised of three loan and grant programs and during the campaign for marketing Humboldt County specifically, requests for applications rose 900 percent.
“For over a month my phone was ringing off the hook and my email box was full,” said Dawn Elsbree, coordinator for the Headwaters Fund. “In addition to raising the profile of the fund and creating community awareness of our successes and goals, he has spurred public interest in developing collaborative partnerships for economic development projects, which can have a real and lasting impact on our local economy.”
The components of the Headwaters Fund are the Grant Fund that offers grants for projects benefiting base industries in Humboldt County, the Community Investment Fund that offers loans and grants for projects related to infrastructure and the Revolving Loan Fund, that makes loans to businesses and nonprofit organizations in Humboldt County.
Strategic eMarketing took a multi-pronged approach for the PR/public relations push for the Headwaters Fund, including radio ads, press coverage in multiple mediums and social media.
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