PCCW Solutions and GS1 Hong Kong launch ezTRACK

Nov. 7, 2011 - PRLog -- HONG KONG, November 8, 2011 – PCCW Solutions, a subsidiary of Hong Kong’s premier telecommunications provider, PCCW Limited, and GS1® Hong Kong, a part of the global GS1 organization dedicated to improving supply chain efficiencies, are co-launching a cloud-based ezTRACK™ platform which enables users to gain visibility of entire supply chains and track and trace the flow of goods and product information in real-time via the Internet.

Riding on PCCW Solutions’ expertise in cloud computing and extensive data center network, and GS1 Hong Kong’s EPCIS-standard (Electronic Product Code Information Services) traceability network, ezTRACK provides comprehensive functional coverage across six solutions, allowing enterprises to improve operational efficiency, gain greater business intelligence, as well as maximize their competitive advantage and profitability.

The full suite of ezTRACK includes:
•   Genuine Product Authentication Solution – Enables supply chain e-pedigree visibility to assist brand owners, distributors and retailers in combating counterfeiting and diversion, while increasing brand integrity and bolstering consumer confidence.
•   Cold Chain Management Solution – Captures real-time data of food, wine and pharmaceuticals, including temperature with time, and location of products in transit, to control and monitor the supply chain process, so as to ensure product quality and consumer and patient safety.
•   Item Level Tracking Solution – Uplifts inventory accuracy and visibility for both stockroom and sales floor that speed up the time of stock replenishment to enhance customer shopping experience and satisfaction.  
•   Warehouse Management System – Enables product tracking and tracing from any location at any time, reducing overhead cost and enhancing the efficiency of stock-taking, as well as improving the accuracy of stock-out procedures.
•   Retail Management System – Facilitates inventory channel management and provides extended information platform to customers.
•   Consumer Behaviour Analysis - By capturing customers’ consumption data, retailers can effectively design and conduct consumer behaviour analysis.


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The ezTRACK platform brings tremendous benefits to all users in the supply chain, including brand owners, manufacturers, logistic providers and retailers. These benefits include:
•   Lowest total cost of ownership: a plug-and-play cloud-based platform that requires no extra IT infrastructure investment to implement or upgrade.
•   Highly extensible: an EPCIS-standard network is fully scalable and upgradeable to incorporate future services and technologies.
•   Highly interoperable: fully interoperable with existing enterprise resources planning (ERP) and warehouse management systems.
•   Highly secure: embedded information security features ensure that business critical product information is highly protected.

Mr. George Fok, Managing Director of PCCW Solutions, said, “Riding on our full spectrum of cloud computing services, PCCW Solutions brings in this globalized traceability platform with advanced business applications to enterprises, enabling them to collaborate seamlessly and efficiently with trading partners around the world. Our goal is to help enterprises transform their operation and business, optimize operational efficiency, increase supply chain visibility, uplift product quality and safety, and ultimately enhance the quality of life for people.”

Ms. Anna Lin, Chief Executive of GS1 Hong Kong, said, “Stepping into a new E-era, Internet of Things (IoT) becomes one of the new dimensions to shape the world and society. ezTRACK, an EPCIS-standard traceability network, which is also conceived as IoT, brings tangible business benefits, such as high visibility on product management, improved life-cycle management, supply chain modernization, and better collaboration between enterprises."