Junior League of Los Angeles Wins ‘Hollywood Help’ on Perinatal Depression Awareness Campaign

Nov. 7, 2011 - PRLog -- Los Angeles – The Association of Junior Leagues International, Inc. today noted that the Junior League of Los Angeles (JLLA) has been awarded a 2012 Women in Film PSA Production Award for its “Speak Up When You’re Down” campaign promoting perinatal depression awareness. The PSA, which will be developed in English and in Spanish for use in both domestic and international markets, will be aired for the first time at WIF’s annual gala next summer.

Barbara Wright, President of JLLA (http://www.jlla.org/) said, “We are flattered that WIF’s members—all active film industry professionals—believe in our “Speak Up When You’re Down” campaign and its importance in helping mothers, their families and health care providers deal with the dangers of perinatal depression. This PSA will go a long way in helping us communicate that message.”

The Women In Film Public Service Announcement Production Program produces and distributes pro-bono public service announcements, or PSAs, on issues impacting the lives of women and children. The other 2012 award winners are Discovery Eye Foundation, Kids In The Spotlight, and Shadow Hills Riding Club. The WIF PSA Production Program has created dozens of award-winning PSAs since 1996.  

But, even before winning a WIF PSA, JLLA’s Public Affairs Committee has been hard at work since 2009 getting the word out on perinatal depression, a major health issue that affects new mothers of all ages, regardless of income or education. JLLA notes that this year’s activities include social media outreach, website presence, public relations outreach, newspaper ads, posters, palm cards and brochures, and billboards. Clear Channel donated ad space on 60 digital billboards in Los Angeles County. JLLA, as a member of the Junior Leagues of California State Public Affairs Committee, also worked with Radio Disney and state legislators to produce a PSA that aired in Los Angeles, San Francisco and Sacramento in addition to their work in passing the Kelly Abraham Martinez Act.

Said Delly Beekman, President of The Association of Junior Leagues International, Inc., “The women volunteers at JLLA represent the best of what The Junior League has offered the communities it serves for 11 decades: passionate commitment to addressing issues that affect the health and welfare of at-risk women and children. We thank them for their leadership in creating awareness of perinatal depression and congratulate them on receiving this prestigious award.”

About The Association of Junior Leagues International, Inc.
Founded in 1901 by New Yorker and social activism pioneer, Mary Harriman, the Junior Leagues are charitable nonprofit organizations of women, developed as civic leaders, creating demonstrable community impact.

Today, The Association of Junior Leagues International, Inc. (AJLI) (http://www.ajli.org/) is comprised of more than 155,000 women in 292 Junior Leagues throughout Canada, Mexico, the United Kingdom and the United States. Together, they constitute one of the largest, most effective volunteer organizations in the world.  

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The Association of Junior Leagues International, Inc. (AJLI) is an organization of women committed to promoting voluntarism, developing the potential of women and improving communities through the effective action and leadership of trained volunteers.