Glamour Gone Good Launches "12 Days of GGGiving," Charitable Campaign for Salons

Clients rejoice as salons nationwide give more than cuts and colors this holiday season by donating proceeds to Glamour Gone Good
Nov. 2, 2011 - PRLog -- 12 DAYS OF GGGIVING is an unprecedented charitable initiative designed uniquely for salons and spas searching to achieve the perfect client experience, that magical “look good-feel good-do good” trifecta otherwise known as bliss.  

The program launches nationwide on December 6, 2011, led by Glamour Gone Good, Inc., a volunteer organization dedicated to engaging glamour industry professionals in charitable giving activities to raise funds for women’s  and girls’ charities.  

Beginning Tuesday, December 6, 2011, participating salons and spas will host special promotions in the spirit of the holidays to raise a minimum of $1,000 for charities that support women and girls in need. To help salons and spas achieve their fundraising goals during the busy holiday season, Glamour Gone Good has designed a 12 day strategy that will get us all in the GGGiving spirit. It goes something like this...

On the 12 Days of GGGiving
My salon gave charity
Proceeds from the following:
Twelve bottles of shampoo
Eleven bottles of conditioner
Ten tubs of styling cream
Nine bottles of hair mousse
Eight tubes of hair gel
Seven cans of hair spray
Six shampoos and cuts
Five cuts and blowdrys
Four colors, cuts and blowdrys
Three partial highlights, cuts and blowdrys
Two full highlights, cuts and blowdrys
And a pledge to support women in need!

“There are lots of women out there, myself included, who pay allegiance to three, four or more salons and spas. We go to one to get our hair done, another for our manicures, and yet another for our waxings. Sometimes it seems like too much, but really, we deserve it because between juggling careers, families, volunteer activites, and everything in between, we barely get any time to ourselves. I, for one, cherish that sacred hour or two at the salon or spa because it’s my only chance to escape. So, if my salon or spa wants to improve my experience by telling me that it will donate proceeds from my visit to charity for a limited time to help out other women, I’m not only coming in today, I’ll be back next week,” says Shikha Vasaiwala, founder of Glamour Gone Good, Inc. and mother of a ten month old daughter.

To further help support each salon and spa, Glamour Gone Good is offering the following benefits to participants:
1.   Listing on under "Participating Salons ijcva and Spas"
2.   Limited rights of use to "12 Days of GGGiving" logo and artwork
3.   Invitation to participate in national and local media opportunities
4.   Access to free resources, including promotional signage and press releases
5.   Complimentary 30 minute one-on-one phone consultation with Glamour Gone Good's founder and CEO, Shikha Vasaiwala

100% of proceeds raised during the 12 days will provide grants to Dress for Success Worldwide, Girls Educational and Mentoring Services (GEMS), and Sister to Sister: The Women's Heart Health Foundation. Salons and spas can register for free at

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In today's market, American consumers are looking for ways to make their dollars stretch. Integrating charity into everyday business has become more relevant now than ever before because it gives consumers the satisfaction of knowing that their purchases also benefit the greater good. Glamour Gone Good, Inc. is a registered 501(c)(3) nonprofit organization that is on a mission to train salon, spa, fashion and beauty industry professionals in the art of charitable fundraising. Each year, Glamour Gone Good distributes up to $100,000 in in-kind donations and cash raised by glamour industry professionals to worthy women’s and girls’ charities.
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Tags:Salons, Spas, Beauty, Cause Marketing, Holiday Giving, Fundraising, Charitable Giving
Industry:Beauty, Non-profit, Marketing
Location:Newton - Massachusetts - United States
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