New Travel Advertising Options Launched for French Market

Nov. 2, 2011 - PRLog -- French Connections, the successful website for holidays in France, is offering new targeting options to brands advertising to its audience of consumer travellers.

Launched in 1996, French Connections is a market leader for travel to France attracting over 1.4 million page impressions every month.

A range of advertising options were launched earlier this year including display banner advertising, sponsored content and email marketing. French Connections has now added to this suite of travel marketing tools with the addition of new targeting options for advertising on the site.

Advertisers can now target their banner advertising to content targeted by different regions of France or specific topics or themes of content such as budget, family, real estate, city breaks, activity holidays and many more.

Research shows that the majority of French Connections visitors are quality consumers who take several different holidays a year. This creates opportunities to advertise niche holidays in France and also other destinations such as UK self catering, European city breaks or even long haul destinations.

Advertising can take different forms on the site including banner advertising in different ad slots to sponsored content which can include high value links to the advertisers own website.

Josh Whiten who handles marketing opportunities for French Connections explained the changes by saying that “we had a really successful launch of our advertising options on the site earlier this year and so developed the new targeting options in response to feedback from our advertisers.” He added that “French Connections now offers a great vehicle to promote all manner of niche and specialist holidays for the 2012 season”.

Bookings for 2012 campaigns are being taken now and more information is available at http://www.frenchconnections.co.uk/en/guide/editorial/155... or by contacting josh@frenchconnections.co.uk.

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French Connections have been the French Property experts since 1996 and remain the preferred France only rental and sale property website.