Promised Health Benefits Boosts Functional Foods in Asia Pacific, Finds Frost & Sullivan

Multiple Challenges To Address To keep Prospects of Revenue Growth Sweet
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Nov. 2, 2011 - PRLog -- Kuala Lumpur, Malaysia – November 2, 2011 – Continued research into their potential health benefits and disease prevention abilities is significantly boosting awareness and usage of functional foods within the Asia Pacific (APAC) region.

New analysis from Frost & Sullivan, Functional Foods in Asia Pacific--Technology Benchmarking and Stakeholder Analysis, finds that within Asia Pacific, foods with health benefits have a long history of consumption, with several functional food types forming a staple part of Asian diets. This is now translating into a rising trend of academic research and clinical studies to validate the safety and efficacy of these functional ingredients.

“Previously, the consumption of functional foods was predominantly accepted by a small range of consumers, such as elderly people or those with poor health,” notes Frost & Sullivan Research Associate Radhika Puri. “Currently, however, there are various types of functional foods and beverages available to cater to a diverse range of age groups and health issues.”

While there is tremendous potential for revenue growth, issues related to taste, texture, and performance continue to challenge market participants. The absence of procedures to identify and validate relevant benefits or risk markers also threatens market prospects. The view that functional foods prevent rather than cure ailments is further dampening market potential.

“There has been substantial negative focus on the effects and benefits of functional foods,” explains Frost & Sullivan Research Analyst Jonie Lim. “Moreover, functional foods are known to be less appealing than other foods on account of their taste and texture.”

The lack of standard risk markers makes it difficult for consumers to comprehend the effectiveness of certain functional foods. They are also uncertain about health claims made by product manufacturers.

Functional food manufacturers should standardize identification and validation techniques to help consumers better understand the benefits and risks inherent in their products. They should also undertake research to improve the taste and texture of their products.

“Many countries have, or are in the process of establishing, special regulations and laws for functional food production,” states Puri. “Consumers are more likely to trust products that comply with these regulations.”

In addition, market participants should conduct information dissemination campaigns to explain the benefits and importance of functional foods. This would give the public greater insight into the benefits of functional foods.

If you are interested in more information on this study, please send an e-mail to Donna Jeremiah, Corporate Communications, at and/or Carrie Low, with your full name, company name, title, telephone number, company e-mail address, company website, city, state, and country.

Functional Foods in Asia Pacific--Technology Benchmarking and Stakeholder Analysis, a part of the Technical Insights subscription, provides detailed analysis of the following: functional foods, their research and developmental trends, key market stakeholders and industrial initiatives, along with other information on the functional foods market within the Asia Pacific region. Further, this research service includes detailed technology analysis and industry trends evaluated following extensive interviews with market participants.

Technical Insights is an international technology analysis business that produces a variety of technical news alerts, newsletters, and research services.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit

Functional Foods in Asia Pacific--Technology Benchmarking and Stakeholder Analysis

Donna Jeremiah
Corporate Communications – Asia Pacific
P: +603 6204 5832
F: +603 6201 7402

Carrie Low
Corporate Communications – Asia Pacific
P: +603 6204 5910
F: +603 6201 7402

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Frost & Sullivan, the Growth Partnership Company, partners with clients to accelerate their growth. The company's research and consulting services empower clients to generate, evaluate, and implement effective growth strategies.
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