A United Identity for Occupy Wall Street

As the rapidly growing Occupy Wall Street movement continues to gain momentum, protesters nationwide continue to voice their distrust and anger towards corporate America.
Nov. 1, 2011 - PRLog -- Protesters have united in most major cities nationwide, yet there remains a lack of central unity among these growing groups. William McMillian, Principal and Creative Director and Lindsay Giuffrida, Art Director created a unique identity to streamline the message among all Occupy Movement protesters around the nation.

As a New Yorker and a small-business owner, McMillian has become quite familiar with the Occupy Wall Street movement and with protesters who have been camped out in New York’s financial district for over a month. In speaking with these NYC protesters and hearing about other Occupy Movements going on around the country, McMillian and Giuffrida were inspired to create a visual identity that could unite these national groups and be directly associated with the Occupy Wall Street protests.

McMillian and Giuffrida at McMillian + Furlow quickly came together to bridge the disconnect between groups who have assembled all over the nation and are supporting the same cause. They have created a symbol with distinct meaning and which protesters have already begun to adopt and associate with the Occupy Movement. McMillian’s symbol includes a large “O”, with images of protesters joining together, united in red to symbolize passion and determination for their cause.

McMillian and Giuffrida have created posters and buttons with this symbol for distribution among all protesters to unite their cause. For more information or to obtain buttons and posters, please visit http://mcmillianfurlow.com/occupy. In addition, check out these videos of Occupy Wall Street protesters adopting McMillian’s symbol to their cause:


About McMillian + Furlow: McMillian + Furlow is a boutique multi-media design firm based from the Brooklyn Navy Yard. McMillian + Furlow collaborates with clients to develop a comprehensive marketing strategy encompassing branding and corporate identity, interactive online media and comprehensive social media activation. To learn more about McMillian + Furlow, please visit our website at www.mcmillianfurlow.com. Like us on Facebook at http://www.facebook.com/McMillianFurlow or follow us on Twitter at http://twitter.com/#!/mcmillianfurlow.
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