The Design Group Chosen As Agency Of Record For Arkansas Regional Organ Recovery Agency

Nov. 1, 2011 - PRLog -- Little Rock, AR– Arkansas’s leader in multicultural marketing has again proven its industry viability. The Design Group— a full-service, multicultural communications firm— has announced its most recent win as marketing services provider for the Arkansas Regional Organ Recovery Agency (ARORA).  The team of brand-building professionals was chosen to direct ARORA’s campaign to build awareness for its online organ and tissue donor registry.

The win, a $250,000 initiative, represents The Design Group’s continued success as the creative agency of choice for ARORA.  

Audrey Brown, Director of Public Education for ARORA, said she is excited about the awareness that The Design Group has generated with their previous campaigns.

“We are pleased to continue working with The Design Group on our initiative to raise awareness among Arkansans about our online organ and tissue donor registry,” Brown said. “We have no doubt that The Design Group will approach the project with the same professionalism and passion as they have in previous campaigns to promote the importance of organ and tissue donation.”

The Arkansas Regional Organ Recovery Agency was established in 1987 as a non-profit, independent organ procurement agency. ARORA’s mission is to provide organs and tissues for life-saving and life-enhancing transplantation. For more information about their mission, visit www.arora.org, or call 501.907.9150. To register to become an organ, tissue or eye donor, visit www.donatelifearkansas.org.

About the Design Group

The Design Group is a full-service, multicultural, marketing communications firm that offers companies expertise in sourcing the wealth of opportunities available within Latino, African American, Urban, and Youth consumer segments. The Design Group was built on the ideology that to achieve positive market momentum and to experience sustainable growth, brands must exist in and outside of traditional communication channels.

The firm operates under the mantra that any growth brand must source volume from all viable segments in the marketplace. Each day, its team of culture-based planners develop and implement integrated strategies that extend across multiple communication functions, and often ethnic boundaries.

If you would like further information about this topic, please contact Heather Broner at 501.492.4900, or by email at heather@designgroupmarketing.com.

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The Design Group is a full-service, multicultural, marketing communications firm that offers companies expertise in sourcing the wealth of opportunities available within Latino, African American, Urban, and Youth consumer segments. The firm operates under the mantra that any growth brand must source volume from all viable segments in the marketplace. Each day, its team of culture-based planners develop and implement integrated strategies that extend across multiple communication functions, and often ethnic boundaries.