Petsecure Pet Insurance Brings Awareness to Pet Cancer with National Social Media Campaign

Nov. 1, 2011 - PRLog -- Petsecure pet insurance is, once again, hosting a national campaign for pet cancer awareness, in support of the Ontario Vet College (OVC) - Pet Trust Fund.

Using social media as a way to drive the campaign, Petsecure pet insurance’s ‘FURther the Fight’ campaign is encouraging people to ‘like’ them on Facebook and ‘follow’ them on Twitter. With every new friend on both sites, Petsecure pet insurance will donate one dollar to the Ontario Vet College – Pet Trust Fund, in support of pet cancer research.

“As Canada’s leading pet health insurance company, it is our role to bring awareness to such diseases that affect our pets and our families.” says, Randy Valpy, President & CEO of Petsecure pet insurance. “We are strong supporters of the Ontario Vet College and of all the hard work they do for our pet community. Through our website and social media, we’re able to educate thousands of Canadian pet parents about this deadly disease and we’re able to inform them as to how they can make a difference. By joining us, they are collectively contributing towards the success of our ‘FURther the Fight ‘campaign while making a difference in the pet community.”

Last year’s campaign helped to raise over $1,100 for the OVC - Pet Trust Fund. One in three pets will develop cancer in their lifetime. The OVC Pet Trust Fund is dedicated to providing comprehensive cancer research and development for companion pets, while improving the quality of care for sick animals. For more information about the OVC – Pet Trust Fund, visit: www.ovc.uoguelph.ca/pettrust

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Petsecure pet insurance, the core brand of Western Financial Insurance Company, is a wholly owned subsidiary of Western Financial Group. Petsecure is Canada’s oldest and largest pet insurance provider with over 20 years of offering innovative pet insurance to Canadian pet parents. Petsecure has two unique pet insurance options to choose from; Petset which offers basic, value-priced coverage or Secure For Life™ which offers the most comprehensive coverage in Canada. Petsecure also offers dental coverage and special coverage including alternative treatments, behavioural therapy and medical devices. Petsecure is the only pet health insurance provider in Canada to offer their exclusive Secure For Life™ guarantee.